• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Ways to Earn or Build Links to Your Website

    Whether you’re just getting started with link building or you’re just looking for some fresh ideas, one thing is clear, it’s hard. As one of the most important elements of search engine optimization, link building may be dreadful, but it is necessary. Luckily, we’ve been doing this for a while, and we’ve come up with some great ways for small businesses and large companies alike to earn or build links to their website.

    What is Link Building?

    Link building is the process of implementing relevant hyperlinks to a website from external sites. From a top level, link building requires another site linking to your website, so search engines see your site as authoritative and will therefore rank your page higher in search results.

    From a top-level, link building requires another site linking to your website, so search engines see your site as authoritative and will therefore rank your page higher in search results.

    How to Earn or Build Links for SEO

    Once you have a better understanding of link building, it’s time to get started. One of the most important things to keep in mind when creating content for link building is to create content that will be helpful to users and worth sharing with their readers. Rather than reaching out to brands and websites looking for guest posts and backlinks, here are five ways you can earn links to your website:

    1. Create videos and graphics

    Visual content continues to perform best on the web, making it a great avenue for link building. By creating original visual content, like videos, infographics, or gifs, your brand has a more authentic identity. Because the internet is such a visual medium, interesting videos and graphics are more likely to be linked to than plain text. Studies show that infographics can help increase website traffic by up to 12%, and blog posts incorporating video attract 3x as many inbound links as blog posts without video.

    2. Publish exclusive data

    While not possible for all businesses, those with access to industry data or customer insights have an advantage for link building. Publishing unique industry-specific research is a great link-building technique. People are always looking for stats and data to link to in their articles and posts.

    3. Offer a free tool

    Do you have a template, guide, calculator, checklist, or conversion tool that users can access for free? These tools can easily be linked to a listicle or article for users to find. If you don’t have a free tool yet, think about what your brand can offer to the audience and make it accessible.

    4. Respond to popular topics

    Build authority by responding to a current trending or popular topic. Whether your response is positive or negative, a response should be authentic and demonstrate to readers that your brand is an expert on the topic, including any links to other content or sources. Responses can be a blog, video, graphic, or whichever way you publish your content.

    5. Update links in relevant posts

    Audit your site and older content for links that may be broken or leading to outdated content. Keeping your content updated will allow for search engines to see your site as more authoritative and it is more likely to be linked to.

    Link Building Tips

    Don’t forget to sign up for Google Alerts for mentions of your business, brand, or organization. If there is a positive mention and no link, ask the poster to link to your site. This should be a simple way to build links on content that’s already been created.

    For more information on link building and search engine optimization, contact SMA Marketing.

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