• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

6 Ways to Expand the Reach of Your Infographics

If you use infographics in your content marketing, you know the time and expense involved in creating them. You also understand their value in visual storytelling. To achieve a high ROI on your investment, you must get as many eyes on your infographics as possible. They have the potential to drive traffic to your website and earn shares on social media if you follow the tips below to distribute and promote them.

Infographics should never be a one-and-done visual design project. They are great at telling a visual story with your data and fit nicely into blog articles to further illustrate your point. But, if you’re only adding them to blog articles, you’re missing many opportunities to attract potential leads and customers to your website.

Read on to learn the ways you can reuse and repurpose your infographics to achieve your content marketing goals.

6 Ways to Expand the Reach of Your Infographics

1. Use embed codes

Embed codes allow others to embed your images within their content while linking back to your website. This bit of code can be copied and pasted into their source code, embedding your image on their page, and hyperlinking to the source of the image. Embed codes are a great way to allow others to use your image while you still get the credit and backlink.

infographic embed code generator example

Here’s what will appear underneath your image when you add the embed code:

embed code example

Creating embed codes is easy. We use the Seige Media’s embed code generator. You can also use Make a Website Hub.

2. Publish Infographics on your Resources page

Infographics are an excellent resource for your audience. They help you explain complex concepts or data in a visual way that makes it easier for the reader to understand. Create a landing page for each infographic you design, as an ungated resource. Add the landing page to your website’s Resource page. On the landing page, you can also offer an opportunity to download a pdf version of the image. Don’t forget to add your embed code here as well!

Pro tip! HubSpot recommends adding “tweetables” to your infographic landing pages. Select a few stats from the infographic and embed a Tweet This link so your readers can easily share your stat on Twitter.

Here’s an example of a CPQ infographic landing page on the website of our client, DealHub.io:

DealHub infographic example

And, here’s how the infographics are organized in their Resource Center:

infographics on resource center page

3. Reach Out to Influencers and Bloggers

When creating an infographic, you may use data points that you’ve sourced from other websites. After you create your infographic, reach out to the original source of the data and ask if they’d like to embed your image on their blog to enhance the visuals in their piece of content. Let them know you’ve linked to them in your article, and you’ve given them credit for the data you’ve used. They may be agreeable to adding the infographic to their blog or, at the very least, they may share it on their social channels, and thank you for including their data in your infographic.

Bloggers love sharing infographics that represent educational information relevant to their niche. Reach out to bloggers who have previously shared related infographics and offer your infographic as the basis of a blog on their site, or ask them to share it on social and Pinterest.

Learn more about effective email outreach here.

To find relevant bloggers, search Pinterest, Twitter, or an infographic submission site, and identify infographics pertinent to your industry or subject matter. You may be able to determine the original author of the infographic from the image itself or the account that shared it.

Pro tip! Use Google image search to find infographics authors:

  1. Save the images you like to your computer and then do a Google image search.
  2. Click the camera icon and upload your infographic image. Then similar images will appear in the search results.
  3. Visit the websites where the images were posted and contact the authors and invite them to blog about your image.
google image search - camera icon

4. Distribute on Infographics Sites

There are websites that exist for the sole purpose of posting and sharing infographics. The visual design community, digital marketers, and data analytics lovers covet well-designed infographics. Publish your infographic on infographic submission sites to expose your image to a vast online community that is always searching for great visual content. It can be time-consuming, but it is a great way to earn inbound links and exposure for your infographic.

Check out these lists of infographic submission sites:

DigiRockstar ~ Free Infographic Submission Sites List 2020

AdonWebs – Top 80+ Free Infographic Submission Sites List for 2020-2021

RevuWire – 100+ Infographic Submission Sites

5. Share on Social and Pin on Pinterest

Buffer reports that Tweets with images get 18% more clicks, 89% more favorites, and 150% more retweets than posts without images. And, Facebook posts with images get 2.3X more engagement than posts without images. Infographic images posted on social get tons of shares because they tell a story or educate the reader about a subject. They take your audience inside the information, beckoning them to read the interesting facts or instructions.

Also, consider that visual search continues to rise. At the end of 2019, Pinterest hosted 320 million monthly visual searches. That’s up 28% from 250 million searches in February 2017. At SMA, we’ve found that some of the most saved images on Pinterest are our infographics. You’ll want to pin your images to your Pinterest boards, but also include a Pin It button in your blog to make them easy for your readers to share them on Pinterest.

Related article: Are Infographics Still Effective?

6. Repurpose into Individual Images, Slide Decks, PDFs and GIFs

Infographics are basically a compilation of several images. You can break down the data or main points and create several different images. Post these separately on social to tease the audience and link back to the full infographic to drive traffic to your website.

Other ways to repurpose infographics include creating slide decks, PDFs, and GIFs. Post the slide decks on Slideshare. Break up the infographic into several images and convert them to a PDF. Upload the PDFs to LinkedIn, where they will appear as an image carousel that readers swipe through.

Here’s an example of our client DealHub’s infographic, turned into a PDF. They get high engagement on these posts:

To create engaging visuals out of infographics for Facebook and Twitter, use the separate images you created above and convert them to GIFs using a tool like EZGIF. In all cases, include a link in the caption to the full infographic landing page or article.

Infographics are an Essential Visual Element in Content Marketing

Infographics are an effective way to visually communicate complex information in an easy-to-comprehend way. They are also an essential part of your content marketing strategy that will help attract leads to your website. To learn more about the value of infographics in content marketing, and how to create different types of infographics, download our Ultimate Guide to Content Marketing for Business Growth.

New call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans