If you use infographics in your content marketing, you know the time and expense involved in creating them. You also understand their value in visual storytelling. To achieve a high ROI on your investment, you must get as many eyes on your infographics as possible. They have the potential to drive traffic to your website and earn shares on social media if you follow the tips below to distribute and promote them.
Infographics should never be a one-and-done visual design project. They are great at telling a visual story with your data and fit nicely into blog articles to further illustrate your point. But, if you’re only adding them to blog articles, you’re missing many opportunities to attract potential leads and customers to your website.
Read on to learn the ways you can reuse and repurpose your infographics to achieve your content marketing goals.
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6 Ways to Expand the Reach of Your Infographics
1. Use embed codes
Embed codes allow others to embed your images within their content while linking back to your website. This bit of code can be copied and pasted into their source code, embedding your image on their page, and hyperlinking to the source of the image. Embed codes are a great way to allow others to use your image while you still get the credit and backlink.
Here’s what will appear underneath your image when you add the embed code:
2. Publish Infographics on your Resources page
Infographics are an excellent resource for your audience. They help you explain complex concepts or data in a visual way that makes it easier for the reader to understand. Create a landing page for each infographic you design, as an ungated resource. Add the landing page to your website’s Resource page. On the landing page, you can also offer an opportunity to download a pdf version of the image. Don’t forget to add your embed code here as well!
Pro tip! HubSpot recommends adding “tweetables” to your infographic landing pages. Select a few stats from the infographic and embed a Tweet This link so your readers can easily share your stat on Twitter.
And, here’s how the infographics are organized in their Resource Center:
3. Reach Out to Influencers and Bloggers
When creating an infographic, you may use data points that you’ve sourced from other websites. After you create your infographic, reach out to the original source of the data and ask if they’d like to embed your image on their blog to enhance the visuals in their piece of content. Let them know you’ve linked to them in your article, and you’ve given them credit for the data you’ve used. They may be agreeable to adding the infographic to their blog or, at the very least, they may share it on their social channels, and thank you for including their data in your infographic.
Bloggers love sharing infographics that represent educational information relevant to their niche. Reach out to bloggers who have previously shared related infographics and offer your infographic as the basis of a blog on their site, or ask them to share it on social and Pinterest.
To find relevant bloggers, search Pinterest, Twitter, or an infographic submission site, and identify infographics pertinent to your industry or subject matter. You may be able to determine the original author of the infographic from the image itself or the account that shared it.
Pro tip! Use Google image search to find infographics authors:
- Save the images you like to your computer and then do a Google image search.
- Click the camera icon and upload your infographic image. Then similar images will appear in the search results.
- Visit the websites where the images were posted and contact the authors and invite them to blog about your image.
4. Distribute on Infographics Sites
There are websites that exist for the sole purpose of posting and sharing infographics. The visual design community, digital marketers, and data analytics lovers covet well-designed infographics. Publish your infographic on infographic submission sites to expose your image to a vast online community that is always searching for great visual content. It can be time-consuming, but it is a great way to earn inbound links and exposure for your infographic.
Check out these lists of infographic submission sites:
5. Share on Social and Pin on Pinterest
Buffer reports that Tweets with images get 18% more clicks, 89% more favorites, and 150% more retweets than posts without images. And, Facebook posts with images get 2.3X more engagement than posts without images. Infographic images posted on social get tons of shares because they tell a story or educate the reader about a subject. They take your audience inside the information, beckoning them to read the interesting facts or instructions.
Also, consider that visual search continues to rise. At the end of 2019, Pinterest hosted 320 million monthly visual searches. That’s up 28% from 250 million searches in February 2017. At SMA, we’ve found that some of the most saved images on Pinterest are our infographics. You’ll want to pin your images to your Pinterest boards, but also include a Pin It button in your blog to make them easy for your readers to share them on Pinterest.
Related article: Are Infographics Still Effective?
6. Repurpose into Individual Images, Slide Decks, PDFs and GIFs
Infographics are basically a compilation of several images. You can break down the data or main points and create several different images. Post these separately on social to tease the audience and link back to the full infographic to drive traffic to your website.
Other ways to repurpose infographics include creating slide decks, PDFs, and GIFs. Post the slide decks on Slideshare. Break up the infographic into several images and convert them to a PDF. Upload the PDFs to LinkedIn, where they will appear as an image carousel that readers swipe through.
Here’s an example of our client DealHub’s infographic, turned into a PDF. They get high engagement on these posts:
To create engaging visuals out of infographics for Facebook and Twitter, use the separate images you created above and convert them to GIFs using a tool like EZGIF. In all cases, include a link in the caption to the full infographic landing page or article.
Infographics are an Essential Visual Element in Content Marketing
Infographics are an effective way to visually communicate complex information in an easy-to-comprehend way. They are also an essential part of your content marketing strategy that will help attract leads to your website. To learn more about the value of infographics in content marketing, and how to create different types of infographics, download our Ultimate Guide to Content Marketing for Business Growth.