• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why Video Marketing is Only Getting Started

Ryan Shelley, CPBI

December 14, 2016

Video is one of the most powerful mediums we have to connect with others. The transparency and emotional connection that can be created using video can help you better communicate your message with your audience. Today, it is easier and more cost-effective than ever to create high-quality videos. On top of that, there are multiple free platforms and channels to distribute your content to millions for little or no cost at all. While internet video distribution has been around for a few years, online video has yet to reach its full potential.

Good marketing is all about creating a story that connects with your audience’s worldview. Today we have a number of ways to share our message online. Blogs, social media sites, niche communities, and, yes, video. What makes video so powerful is the ability to put a face behind the content. Now, this is not to say that other forms of content aren’t powerful. They all have their advantages. But video is a much more personal and vulnerable way to connect with your audience.

I use video to help educate my community on current trends in the marketing world as well as share some of my processes as a marketer. I have a background in video so the format comes pretty easy to me. Today, thanks to awesome platforms live YouTube, Facebook, Instagram, Wistia and more, and advancements in phone cameras, nearly anyone can create, edit and publish video content.

The King of Video: YouTube

YouTube has been around since 2005 and is currently the king of internet video. While there are some “new kids on the block,” YouTube still has a huge market share and can boast the title of the second largest search engine in the world. What’s even more impressive is that more and more of the public are consuming content on this platform. Check out this crazy statistic.

In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone. (Click to Tweet)

Source: 29 Big Video Marketing Statistics for Media Brands

YouTube has crushed traditional TV and yet many people still act like it’s just a fun social network! This online medium is a powerful way for businesses, artists, thought leaders, entrepreneurs and the like to reach a targeted audience with personalized content created just for them.

Many companies and brands have benefited from using YouTube to connect with their communities. When asked, 6 out of 10 YouTube subscribers say their view of a brand or company has been influenced by a creator. (Source: 29 Big Video Marketing Statistics for Media Brands ) YouTube counts more than a billion users and has seen its average viewing session rise to 40 minutes, which is 50% more than in 2014. That’s pretty impressive. If you are looking for a way to connect with a large audience of content hungry individuals, Youtube needs to be part of your strategy.

Social Goes Video

Social networks have seen the success of video on YouTube and made a smart move to integrate the medium into their platforms. While some platforms are strictly video, others give you a the option of image or video such as SnapChat, Twitter, Instagram, and Facebook. Utilizing video on their platforms, social media networks have been able to help their users connect in new ways as well as give businesses a powerful new way to engage.

One of the biggest innovations in video has been live video streams via social channels. Meerkat and Periscope took the lead in 2015 by adding live video to Twitter, but it wasn’t until 2016 that the medium really took off. The reason, Facebook Live. Facebook Live has literally shifted the way people use and engage with their community on the platform. Facebook now generates 8 billion video views on average per day. (Source) While live video may not be your cup of tea, you can also upload native video content onto Facebook and still make a big impact.

What to Expect in the Years to Come

Video will continue to grow, change and adapt. As more people get comfortable in front of the camera we can expect video to increase in its use and effectiveness. If you run a business and want to effectively reach your audience in a more personalized way, video is a must-use tool. While the numbers make it seem like video marketing has “crossed the chasm,” I’m a firm believer that we are just getting started.

For 2017, I think live video will become more and more prevalent. I also think that more of the big companies will get involved, and many already have. If you want to make an impact and gain a dedicated following before your competition, now is the time to start using video. It has been predicted that video will account for 69% of all internet traffic by 2017. So get your team together, set some goals, and dive head first into video marketing!

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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