• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Value Added Solutions for Creating Marketing That Connects

Are you adding value or just making noise? Many businesses are looking for ways to grow their reach and client base using the internet. It’s easy to get sucked into the latest trends and tricks that promise fast growth and “above average ROI.” Before you jump on the band wagon you need to ask yourself; “Will this add value to my prospects and current customers?” If the answer is no, then don’t do it. It really is that simple.

What people are looking for are products and services that add value to their lives. They want more than just solutions, they want solutions that meet their needs on multiple levels.  The great part about taking a value added approach to your online marketing, is that it builds trust and sets your business up for long-term, sustainable growth.

Solve Problems. Sell Solutions. In that order.

The fastest way to kill momentum is to push the sale too early in the process. Many of our leads and prospects are in the early stages of the buyer’s journey. For the most part, they are just realizing their pain and are trying to learn more about it. They are searching for possible solutions and tips to cure their pain. Value Added marketing says, “Let me help you” first. This helps build credibility with your lead and when it comes time to sell, you have established yourself as a trusted adviser, not a pushy salesperson.

Create an Emotional Connection

Think about it, why do people have to get the new iPhone or wear the latest fashion trend or eat at that new trendy restaurant in town? It’s not because they need too, it is what the product, service or trend says about them. There’s an emotional connection.  People buy more out of the emotional fulfillment they receive than the necessity of the object itself. Companies and businesses that can create an emotional connection between what they offer and the prospects they are targeting are the ones who set themselves up for long-term success. By meeting the emotional need of a prospect, you add tremendous value to them.

Narrowing Your Focus, Increasing Your Reach

It almost seems contradictory, but narrowing your focus is essential to creating growth that lasts. As business owners, we must be ok with the reality that our products and services aren’t for everyone. Determining who your audience is, is the first step in creating marketing that connects. You can’t provide value added solutions unless you first understand who your solutions are for. Each customer base and buyer persona is different and unique.  Businesses that make the greatest impact are the ones who learn who their audience is, and then create messaging that speaks directly to them. Do your homework.  Everything about your personas says something about the way you should interact with them. The more you learn, the more targeted your messages can be.

Whether you sell gadgets and widgets or provide everyday services, they key to creating marketing that works is adding value to your prospects. Every day millions of people search the internet looking for solutions to their problems. They are looking for companies and businesses that connect with them on a deeper, emotional level. In order to create marketing that speaks to your target audience, you first have to know who they are. By creating buyer personas, you can narrow your focus and amplify your message to those who want to hear it. So I ask you again, are you adding value or just making noise?

It’s time you create marketing that connects and adds value. Get your free Buyer Persona Template, and define your target audience.

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