• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Power of Creating Value Added Solutions for Your Audience

The term “Value-added” describes the enhancement a company gives its product or service before offering the product to customers. As marketers and business owners, we need to look for ways to add value to the lives of our prospects and customers inside of just pushing product on them.

We live in a world where we are constantly being marketed to. Almost everywhere you look advertising can be found. I assume the thought process is the more we see a brand, logo or product, the more likely it is we will then want to try it. But what if all of this mass marketing and advertising is just as waste? What if we focused more on adding value to people instead of pushing products that many don’t need or want?

So many people are clinging to the hope that something they create will go viral. It is as if reaching the “viral” state declares to the world that they have “made it.”  But what very few ever realize is that a majority of the viral content reflects the results of a one hit wonder instead of establishing long term success. In order to truly grow in a way that creates sustainable results, your focus has to shift from creating viral marketing to creating value added solutions for your audience.

“Great marketing only makes a bad product fail faster.” – David Ogilvy

What if, instead of chasing trends we started chasing needs? Trends come and go but needs are constant. No matter your industry, when you stop and focus on the needs of your audience and create value added solutions for them, you set yourself up for success. As creatives, business owners and entrepreneurs we have to get to a point where we realize that what we offer is not for everyone, but it is for someone. Marketing isn’t the golden ticket to success. If your product sucks, your marketing will just help people realize that faster. If you truly want to make a difference and create value added solutions that attract your audience, you need to do these 3 things.

  1. Target & Segment your audience: Do you know who your audience is? Do you know what their lives are like and challenges they face each day? By creating buyer personas, you can begin to truly understand exactly who you are creating solutions for.
  2. Understand their Pain Points: What keeps your audience up at night? Does your product solve that problem? Creating value added solutions is about relieving the pain and creating a better life for your audience.
  3. Solve before your Sell: Would you be willing to give up a small fraction of profits early in the journey in order to create long term success on the back end? Like I said before, people are overwhelmed with marketing every day and most of it gets ignored. By solving your audience’s problems first, you then create a natural pathway to closing deals later.

Knowing your audience is so important if you want to make a lasting impact in your industry. The problem is many business owners are not sure where to start. We use buyer personas in every inbound marketing campaign we run to understand exactly who we are marketing to. But buyer personas are useful in every area of the business, especially when creating products and solutions. To help you get started, we created a buyer persona template. This template will walk you through each step of the process and help you better understand your audience.

Isn’t it time you started creating value added solutions for your audience?

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