• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Updating Outdated Blog Content without Harming SEO

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s helpful for SEO to have a post that highlights something happening at the moment.

For example, this blog article title is Updating Outdated Blog Content without Harming SEO. But I could choose Updating Outdated Blog Content in 2019 or Top Tips to Update SEO Content in 2019. While either article title is a great choice for the next several months, eventually the title will become irrelevant as the year ends. Someone searching for information in 2020 will see the title and may determine the information is out of date.

There are other reasons a blog article becomes irrelevant. Using this article subject as an example, SEO strategies shift as Google algorithms are updated. There is also a lot of bad SEO advice out there so it’s possible someone will realize the SEO strategies they once believed were helpful are no longer wise to suggest.

Whatever the reason, when the time comes to update expired blog content it’s vital you do so without harming your SEO. There are several actions you can take to update your blog content and make sure potential customers will want to read and engage with it and keep Google happy.

Here are 5 Tips to Update Blog Content without Harming SEO

Start with the Content

Review your content and highlight the areas that need updating. Confirm the internal and external links you’ve included are live. You may want to also consider swapping them out for content that is more up-to-date. Both internal and external links need to connect relevant content within the context of your blog subject. It’s very likely that new articles have been published on the same subject.

After you’ve updated all the details, make a note at the top or bottom of your post stating the date you’ve updated the content. This provides transparency and also tells the reader that you are paying attention to your content and working to keep your information current and relevant.


After you have updated your content you will want to take a minute to evaluate your keywords and make sure they are still the best choice for your blog. To follow SEO best practices, include relevant keywords in your blog post title, meta description, and the content of your article.

Of course, you need to avoid keyword stuffing, but if you previously chose a short-tail keyword consider adjusting to a long-tail keyword phrase instead. Short-tail phrases such as pizza store, grocery store, or baseball game are helpful for context but are used with thousands of blog articles. By using a longer phrase with more specific wording you will connect with a local audience. For example, if you use the keywords pizza store in Tampa FL, or grocery store in Illinois you increase the chances of finding customers who will utilize your company.

Title Tags and Meta Descriptions

Meta Descriptions and Title Tags are an important way to help Google understand what your website is about. When Google understands your website subject it will queue in the right search queries and draw the right readers to your content.

You will also want to check that the character counts on your title tags and meta descriptions are in compliance with Google’s current limits.

Read more about Meta Descriptions and Title Tags

Update Images

First, check to make sure your images are optimized. You may consider adding keywords that identify a location or the type of business you own. An image of a building with an Alt Tag that includes commercial property Central, FL will help your blog article rank higher in search for Local SEO.

Pinterest continues to grow in popularity as a search engine with over 200,000 million active monthly users. Optimal Pinterest images are 2:3, or 600×900 pixels. While square images work, vertical pins work better because you’re getting more space in the Pinterest search feed. Adding a Pinterest image to a blog post will encourage people to pin the article. Not only will this provide an additional search engine opportunity, but you may connect with a whole new audience.

Another image opportunity you may consider is an infographic. If your article has a lot of quotes or statistics an infographic will allow people to review the content in a concise way. Infographics are eye-catching on social media and tend to have high engagement and shares.

Add Video

If your post is instructional, a how-to video is a great addition. Depending on people’s learning style a video may help someone understand a concept easier than reading lengthy instructions. YouTube is the second largest search engine after Google. Adding a video on YouTube and embedding it on your website increases search options.

Also, consider using a program like Lumen5 to make a video featuring the highlights of your post at the bottom of your blog article. Video is a great way to add interest to your website and also has the potential to keep a blog reader on your web page longer and lower your bounce rate.

Learn more about how to Leverage Video Marketing

Do you need help improving your website SEO? At SMA Marketing we are experts in SEO Strategy. We believe that every business needs a unique plan and work directly with our clients to help them set and achieve their marketing goals. Ready to learn more about how we can help you improve your blog content without harming SEO? Start by downloading our On-Page SEO guide.

On-Page SEO Guide

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