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Understanding the 4 Phases of Inbound Marketing [SMA Marketing Minute]

Jan 27, 2016
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One question that most small and mid-size business owners have is, “How do I grow my business?" There are many tactics, strategies and ideas out there but one thing I know for sure, without marketing you won’t grow. One of the core services we offer, and the strategy we personally use here at Shelley Media Arts, is Inbound Marketing. Inbound is a user focused, full-funnel marketing approach focused on attracting users with helpful and engaging content. Then we nurture them through the funnel in a natural and organic way.

Below are some pretty awesome stats about inbound marketing:

  • According to Social Media B2B, B2B companies that blog generate 67% more leads per month than those that don’t. 
  • HubSpot’s research shows that 75% of users never scroll past the first page of search results. 
  • 54% more leads are generated by inbound tactics than traditional paid marketing.

In this episode of the SMA Marketing Minute, we’ll discuss how Inbound Marketing works and why embracing Inbound may be the best decision you make for your business!

Video Transcript:

What’s up everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute.

I want to talk to you briefly about the power of Inbound Marketing. Inbound is one of our core services here at Shelley Media Arts. Inbound Marketing is a more organic approach to marketing. Where you start to market to people on a more personal level, based on buyer personas, instead of just interrupting a bunch of people who really don’t care or need the products and services that you have.

And it starts with attract. We attract with SEO, we attract with blogging, content marketing, social media bringing them to your site. Then we need to start to engage with and convert them. That’s where eBooks and other offers come in. This is where you can offer people free advice on the problems that they are having and some solutions that may help them fix those problems, in exchange for some information about them.

Now we start to generate leads through our website and nurture them based on the information they have given us. This helps us to make more informed decisions when we approach them to start to close the deal and know that we can actually solve the problem that they have. So inbound helps you inform all the way down to that close process. Based on the information you learn about your prospect you can be intelligent in the conversations that you are having and you’re not just blindly coming to a lead not really knowing if you can solve the problems that they are having.

What makes inbound really, really awesome is the final phase. It doesn’t stop at the sale, but it continues as we delight clients. We continue to help serve them. We continue to help fix the issues that they have. We make sure we are attentive to their needs and educate them about the problem they have and how they can avoid them in the future or how we have services to continue to help them and grow them with whatever products and services are that we are offering.  What happens as a result of this process, is they begin to promote us as well. They begin to tell their friends about us and that feeds right back into the attraction phase and you will see the funnel get bigger, bigger and bigger over time.

There are a ton of businesses out there that are growing with inbound. Inbound may be perfect for your business and we have a bunch of resources on our site to help you out. Go ahead and check out the resource below and I hope you find that helpful. If you have any questions, please comment on this video or send me an email directly at ryan@smamarketing.net 

Internet Marketing Guide

Thanks for watching, hope you guys found it helpful. Hope you learned a little more about inbound marketing today and happy marketing. We’ll see you next week.

About This Video Series: 

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.

             

 

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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