Maintaining a blog for your business is no easy feat. Every hour spent writing about your company is an hour less you have to serve your clients. Still, we know that companies with blogs have a much better chance to be found in internet searches.
Consider these statistics from HubSpot. The average company that blogs has:
One of the most popular solutions for business owners who need blog content and don’t have time to blog is to outsource the task to freelance writers. Outsourcing is a great solution, but you need to remember one thing. You get what you pay for when you hire a freelancer.
Your chances of finding a high-quality writer increase significantly when you work through a service, but just as all writers are not the same, all services are not the same either. An excellent freelancing company will pre-screen writers and will only allow qualified writers to complete your writing assignmentsAnother benefit of a service is that the writer is held accountable by the freelance company. If they desire to continue to earn money freelancing, they will abide by the standards the company establishes.
Freelancing writing companies provide a range of prices for writers and allow you to cap the cost of a project. Before you pay a freelancer for your next piece of content, check out these freelance writer sites for high-quality content that won’t break the bank.
Now that you have trustworthy sources to develop your content, a huge load has been lifted but it’s vital to remember that just having good content is not enough.
For search engines to find your content, it must be optimized for SEO, and it also needs further promotion through social media channels and email marketing. Many small businesses contract out these additional tasks for the same reason they seek out freelancers. It takes time away from other business development activities and limits their availability to clients.
Freelancing sites screen for writing skills. This does not guarantee they also check a writer’s SEO knowledge. Most sites allow a writer to post a resume or short biography and trust that the writer is advertising their skills and services honestly. It can be risky to add marketing content directly from a freelancer if you don’t understand SEO. The freelancer will be paid for the written material regardless of how well it is optimized.
As a business owner, you know that maximizing your time and budget is best achieved by outsourcing tasks you don’t have time to complete, as well as those that require expert skills. Taking the time to find a marketing agency that understands your company’s mission and will work with you to find the best writers to create high-quality content is an excellent way to maximize your marketing budget. A great marketer will take freelanced content and edit it further as well as optimize it for SEO, and they will also transparently report on the success or lack of progress on their SEO efforts.
Are you ready to maximize your marketing? Our marketing packages include content strategy, blog and website copywriting, promotion and SEO. When you combine all of these, you’ll achieve greater digital marketing success than you would by simply hiring a freelance writer. Give us a call and let’s work together to optimize your online marketing efforts.
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