The SMA Marketing Blog

As we all know, with each new generation comes a different mindset, behaviors, and attitudes. For those in the role of marketer, it’s important to keep these differences in mind when trying to reach our intended audience. If you’re trying to.

Just like everything else, there are hopes that 2021 will be a better year for social media marketing. 2020 threw a lot of curveballs in digital marketing strategies in general. Because of the COVID-19 pandemic, most people had no choice but to.

Did you know that YouTube is the second-largest search engine in the world? Businesses and brands all over the globe are creating YouTube videos to reach, engage, and convert users to customers. If you’re creating content for YouTube that you.

YouTube transformed the way many used the web and consume content. As the second largest search engine in the world, YouTube has over a billion users, almost one-third of total internet users (source). But getting noticed on this channel takes.