SMA Marketing Blog

The SMA Marketing Blog

Lessons I Learned in Film School That I Use In Marketing

I have an M.F.A. in film production that, at times, can be hard to use in my everyday life. Don’t get me wrong, my film career was a lot of fun, but now I live primarily in the marketing world (only taking 1-2 film jobs per year), so there isn’t.

How to Leverage Video Marketing in 3 Simple Steps

Video is a powerful medium that can help you engage with leads in a more natural and personal way. In the past, you had to invest in a ton of gear if you wanted to do video well. But thanks to the power of today's smartphones, anyone can.

How to Leverage Video Marketing on a Budget

For the past few years digital marketers have shouted from the mountaintop that video is the platform of the future. Well, the future is here and has been for quite a while. Video marketing used to be for the few who had huge budgets, but thanks.

Turning Blog Posts Into Videos is Easier Than You Think

You know that awesome blog post you just wrote that isn’t getting the digital traction it deserves? Maybe a little content repurposing would help it reach a larger audience. Video content gets higher engagement than images and links. If you could.

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