SMA Marketing Blog

The SMA Marketing Blog

Google MUM & The Future of Search

Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than BERT. Google announced on September 29th, 2021 that.

5 Ways to Market to Gen Z

As we all know, with each new generation comes a different mindset, behaviors, and attitudes. For those in the role of marketer, it’s important to keep these differences in mind when trying to reach our intended audience. If you’re trying to.

6 Tips for YouTube SEO Optimization

Did you know that YouTube is the second-largest search engine in the world? Businesses and brands all over the globe are creating YouTube videos to reach, engage, and convert users to customers. If you’re creating content for YouTube that you.

20 Video Marketing Statistics That Demand Your Attention

Video has become a cornerstone of internet media over the last decade or so. While many have leveraged this medium with great success, there is still a ton of room for growth. As the cost of video equipment has drastically reduced over the past.

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