The SMA Marketing Blog

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. Audience marketing does not have a one-size-fits-all approach. Spending time on .

“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic.

After five days of “spring cleaning,” my husband informed me he’d lost his wedding ring. In seventeen years of marriage, this isn’t the first time this has happened because as a football coach and strength coach he occasionally needs to remove his.