Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. This is a great way catch the eye of potential customers..
What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Today's internet is truly a semantic web of linked data. It also allows people to search for information.
Structured-Data vocabularies help webmasters and SEOs make their content machine-readable. When using these vocabularies, it opens your content up to earn rich features in search as well as creating a better understanding of your site on the.
Structured data is a way of providing better context for Google so it can read the information on your webpages and understand it. In other words, structured data converts a site’s HTML from an unstructured mess into something much easier for.