SMA Marketing Blog

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How to Add Review Stars to Your SERP Listings

Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. This is a great way catch the eye of potential customers..

What is an Entity & How They Impact SEO

What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Today's internet is truly a  semantic web of linked data. It also allows people to search for information.

5 Structured Data Vocabularies SEOs and Web Masters Should Know

Structured-Data vocabularies help webmasters and SEOs make their content machine-readable. When using these vocabularies, it opens your content up to earn rich features in search as well as creating a better understanding of your site on the.

3 Reasons to Add Structured Data to Your Website

Structured data is a way of providing better context for Google so it can read the information on your webpages and understand it. In other words, structured data converts a site’s HTML from an unstructured mess into something much easier for.

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