SMA Marketing Blog

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NEW! Author URLs in Article Structured Data

In this episode, we're going to be talking today about a new property within the article structured data markup. This is known as Author.URL and it's going to allow us to create a semantic connection between the piece of content and who wrote.

The New Schema.org Structured Data Validator

It’s official, Schema.org has launched its schema markup validator tool at validator.schema.org. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results.

The Role of Linked Open Data in SEO

In this post we're going to look at the role of linked open data and how it impacts SEO and why it's important to the search community as a whole. 

At a high level, linked open data is open data on the web that is linked using RDF. It helps us.

How to Add Review Stars to Your SERP Listings

Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. This is a great way catch the eye of potential customers..

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