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The New Schema.org Structured Data Validator

It’s official, Schema.org has launched its schema markup validator tool at validator.schema.org. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results.

The Role of Linked Open Data in SEO

In this post we're going to look at the role of linked open data and how it impacts SEO and why it's important to the search community as a whole. 

At a high level, linked open data is open data on the web that is linked using RDF. It helps us.

How to Add Review Stars to Your SERP Listings

Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. This is a great way catch the eye of potential customers..

What is an Entity & How They Impact SEO

What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Today's internet is truly a  semantic web of linked data. It also allows people to search for information.

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