SMA Marketing Blog

The SMA Marketing Blog

Best Practices for Using Mentions and Hashtags on Twitter

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter. I left the conversation thinking about how they are used and misused, and how they can be added to tweets more effectively. I also realized.

Automation Isn’t Enough for Social Marketing Anymore

It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same.  Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article.

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

Is Instagram Worth Your Time?

So you’ve decided that it’s time to utilize social media to get the name of your business out there. Sure, people have already been doing this for over ten years, but starting now is better than not starting at all. First things first, you need.

Small Business Social Media Do's and Don'ts

When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts.

Kick These 10 Social Media Bad Habits in the New Year

 

The new year is often a time of reflection and making plans for improvement in our personal lives and our businesses. Take a look at these social media bad habits and see if there are any you can eliminate in an effort to improve your social.

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