SMA Marketing Blog

The SMA Marketing Blog

4 Ways to Maintain Brand Consistency

The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.

35 Visual Content Tools to Increase Engagement in 2021

 If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

Best Practices for Using Mentions and Hashtags on Twitter and Instagram

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .

14 Days of Social Media Post Ideas

For successful social media marketing, pages and profiles need to be updated regularly with quality content. No matter how small or large the following of a page, consistency is key. However, being consistent can be difficult if you’re struggling.

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