Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.
The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.
Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .