SMA Marketing Blog

The SMA Marketing Blog

30 Visual Content Tools to Increase Engagement in 2020

 

If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

Social Media in 2020: Where are We Now?

We are days away from the start of 2020 and I thought it was time to update my old social media recap from 2018. What’s 2020 going to look like for social media? What did 2019 bring us? Is there anything from my 2018 article that still holds true.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

Best Practices for Using Mentions and Hashtags on Twitter

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter. I left the conversation thinking about how they are used and misused, and how they can be added to tweets more effectively. I also realized.

Automation Isn’t Enough for Social Marketing Anymore

It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same.  Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article.

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

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