The SMA Marketing Blog

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.

 If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and react..

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .