The SMA Marketing Blog

The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.

 If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .

For successful social media marketing, pages and profiles need to be updated regularly with quality content. No matter how small or large the following of a page, consistency is key. However, being consistent can be difficult if you’re struggling.