SMA Marketing Blog

The SMA Marketing Blog

10 Easy Tips to Building a Better LinkedIn B2B Marketing Strategy

LinkedIn is the world's leading social media platform for business professionals. It's growing fast. In 2015, LinkedIn had about 380 million users. That number grew to 660 million users in 2019.

If you’re in business, then LinkedIn is a must for.

Which Social Media Platforms Are Worth Your Time?

Since the Pew Research Center began tracking social media usage in 2005 two things are clear. First, there are more people using social media every year. Second, the amount of time that people people spend on social media increases every year.

30 Visual Content Tools to Increase Engagement in 2020

 

If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

Social Media in 2020: Where are We Now?

We are days away from the start of 2020 and I thought it was time to update my old social media recap from 2018. What’s 2020 going to look like for social media? What did 2019 bring us? Is there anything from my 2018 article that still holds true.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

Best Practices for Using Mentions and Hashtags on Twitter

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter. I left the conversation thinking about how they are used and misused, and how they can be added to tweets more effectively. I also realized.

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