SMA Marketing Blog

The SMA Marketing Blog

Will Snapchat Marketing Work for my Business?

With Facebook, Twitter, and Instagram getting all of your company's time and ad-dollars you might be wondering if Snapchat marketing is worth your attention. We get it. A lot of our clients don't want to waste their time on what could easily be a.

Which Social Media Platforms Are Worth Your Time?

These days, it’s common knowledge that social media can be a great way to grow your business. But the sheer number of social media platforms can leave business owners and even marketing professionals feeling overwhelmed. “If we a have a Facebook.

Twitter Engagement Best Practices

There are 313 million monthly active users on Twitter and 100 million users logging in daily. Everyone from major news organizations, political figures, entrepreneurs, and average joes use Twitter daily. This diverse platform is more than just a.

Stop Letting Social Drive You Crazy

Recently a friend did a social experiment on Facebook that seemed to reveal more about her frustrations than social media algorithms. Essentially she grew increasingly frustrated that the social media content she felt was most important was not.

Social Media Breakdown: The Danger of Cross-Posting

Know this: Social media is important. Now that this has been established we can begin our conversation.

What's the ROI of a "Like?" The Truth About Social Endorsements

Social Media is one of the biggest marketing channels for businesses of all sizes. According to a study by The CMO Survey, social media spending has witnessed a 234% increase over a seven-year period, rising from 3.5% of marketing budgets in 2009.

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