SMA Marketing Blog

The SMA Marketing Blog

Why SMART Goals are Important to Your Long-Term Success

How do you know if your goals are worth achieving? This was a challenging question that I was forced to wrestle with myself a few years ago. I was great at setting goals but not so great at achieving them. I had drive and I was moving forward,.

The Single Most Important Word to Your Business

There are trillions of products and services that consumers have the option to choose from. No matter the industry, vertical, or platform, the power of choice is greater than ever before. What makes one product or service more appealing than.

Marketing to Enterprise versus Small Business

Knowing who you are "talking" to is essential to creating a marketing strategy that works. Creating personas, breaking down the industry you are targeting and knowing how to get your message in front of the right people are all important. The.

Google Possum Update:  3 Things You Need to Know for Local SEO

On September 1, 2016, Google launched a massive local algorithm update, known as “Possum” in the SEO community. While we are still learning the full implications of this update, there are a few things we do know.  Based on evidence from a number.

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