The SMA Marketing Blog

How do you know if your goals are worth achieving? This was a challenging question that I was forced to wrestle with myself a few years ago. I was great at setting goals but not so great at achieving them. I had drive and I was moving forward,.

There are trillions of products and services that consumers have the option to choose from. No matter the industry, vertical, or platform, the power of choice is greater than ever before. What makes one product or service more appealing than.

On September 1, 2016, Google launched a massive local algorithm update, known as “Possum” in the SEO community. While we are still learning the full implications of this update, there are a few things we do know.  Based on evidence from a number.

Everything cost something and seeing your business become what you’ve always dreamed has a price.  If we were rational about change, which reality proves none of us are, we’d understand how much it costs each of us to stand still.