SMA Marketing Blog

The SMA Marketing Blog

How to Handle a Major Google Algorithm Update

Google is constantly working on their search engine in order to deliver better results for their users and their business. In fact, Google makes anywhere between 500 to 600 updates each year.  While not every one of this updates are major, when.

How To Do A Quick SEO Audit With SerpStat

 When it comes to building your brand online, having visibility in the search results is essential. An SEO audit can help you uncover issues that are impacting your site's ranking. While a deep audit can be helpful, sometimes getting a quick.

How to Google Like an SEO Pro | The Power of Search Operators

Google is more than just a platform we use to drive traffic. It's also one of the most important tools digital marketers and SEOs have at their finger tips. Whether I'm prospecting links or researching for my next piece of content, Google is.

What SEO is and More Importantly is NOT!

For a long time, all most businesses needed was a simple website that proved their company existed to potential prospects. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. Today’s consumer begins their.

Subdomain Vs Subdirectory: Which is better for Search?

There are hundreds of factors that go into determining which site should rank for a specific query. While Andrew Lipattsev famously shared the top three with the world in 2015 (Links, Content and RankBrain), how important are the other couple of.

Do Keywords Still Matter for SEO?

With the rise of RankBrain, Machine Learning and other aspects of today's dynamic search engines I've seen a lot of content that tries to discount the fundamentals of search. This includes proclamations that links, keyword research, and other.

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