SMA Marketing Blog

The SMA Marketing Blog

How to Add Structured Data to Your Website

SEO is still one of the most important strategies for businesses looking to grow online. As search engines continue to get smarter and more user-focused, businesses need to make sure they are giving the search crawlers all the information they.

Updating Outdated Blog Content without Harming SEO

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s.

9 SERP Features You Should Be Leveraging

In the "good ol days" you used to only have 10 blue links on each search results page. Over the years, Google has not only updated their algorithm, but they have also made major changes to the search engine results page (SERP). In this video,.

How Search Engines Fight Link Spam

Links connect the internet. But not all links are natural or helpful. Since Google took the lead in using link signals to drive its algorithm,  many have tried to manipulate rankings with unnatural linking practices. In this video, I'll share how.

Metas and Titles and Blogs, Oh My!

Developing an online presence is a great strategy for small businesses looking to grow. To help improve your digital reach you may consider adding a blog. B2B marketers who use blogs receive 67% more leads than those who do not. Additionally.

How and Why You Should Respond to Customer Reviews

 

Online reviews are important for a number of reasons, particularly because of their ability to impact your rankings in local search engines and how they affect which search results rank highest. This makes online reviews critical to your SEO.

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