SMA Marketing Blog

The SMA Marketing Blog

What SEO is and More Importantly is NOT!

For a long time, all most businesses needed was a simple website that proved their company existed to potential prospects. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. Today’s consumer begins their.

Subdomain Vs Subdirectory: Which is better for Search?

There are hundreds of factors that go into determining which site should rank for a specific query. While Andrew Lipattsev famously shared the top three with the world in 2015 (Links, Content and RankBrain), how important are the other couple of.

Do Keywords Still Matter for SEO?

With the rise of RankBrain, Machine Learning and other aspects of today's dynamic search engines I've seen a lot of content that tries to discount the fundamentals of search. This includes proclamations that links, keyword research, and other.

How (and Why) to Redirect a URL

So you just changed the name of one of your website pages and now you have a "404 Page Not Found" error popping up in your crawl stats. This can not only frustrate your users, it can also harm your site's search presence. In the video below, I'll.

Keyword Research in the Age of RankBrain

The world of digital marketing is constantly shifting and changing, but one thing has remained true over the past ten years. Having a presence in search engines is essential to growing your influence and business.

The Anatomy of an Optimized Page

Getting found in search takes more than just writing and publishing blogs. While content may be King, SEO is Queen, and we all know the Queen is really in charge. If you want your content to rank well and engage your users, optimizing your pages.

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