SMA Marketing Blog

The SMA Marketing Blog

3 Key Differences Between Bing SEO and Google SEO [2021 Update]

Within the last few years, Bing has continued gaining traction, comfortably holding the second position of the search engine market, behind its leader, Google. Ensuring your website is optimized is the safest way to ensure your site can be found.

Understanding Search Intent: How to Unlock the Secrets of the SERPs

Why is your audience making a search? What are they hoping to learn, doing, receive from the search query? If we look at intent, there's a number of ways that we can define this from a marketing standpoint. In this video, we will walk you through.

How to Understand & Use PageSpeed Insights to Optimize Your Website

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I'll share with you how to leverage the PageSpeed Insights tool to.

What SEO is and More Importantly is NOT!

For a long time, all most businesses needed was a simple website that proved their company existed to potential prospects. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. Today’s consumer begins their.

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