Google continues to focus on user search intent. If you want your content to be served up in search results, it needs to match the intent behind your customers’ search queries. Search intent is the “why” behind someone’s search for information.
Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus solely on "top of the funnel" content. While this may drive traffic, the quality and engagement can suffer as well. In this video,.