SMA Marketing Blog

The SMA Marketing Blog

The Difference Between White Hat SEO and Black Hat SEO

When developing an inbound marketing strategy and generating traffic through links, marketers face a choice to either play by the rules of search engines or cheat. Some in the industry classify these strategies, and those who employ them, as.

3 Phases to SEO Success

If you are only focusing on one area of SEO, you're missing out on other critical areas of optimization. SEO is more than links or on-page work. It's a combination of three critical elements that, when put together, deliver exceptional results..

How to Add Structured Data to Your Website

SEO is still one of the most important strategies for businesses looking to grow online. As search engines continue to get smarter and more user-focused, businesses need to make sure they are giving the search crawlers all the information they.

Updating Outdated Blog Content without Harming SEO

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s.

9 SERP Features You Should Be Leveraging

In the "good ol days" you used to only have 10 blue links on each search results page. Over the years, Google has not only updated their algorithm, but they have also made major changes to the search engine results page (SERP). In this video,.

How Search Engines Fight Link Spam

Links connect the internet. But not all links are natural or helpful. Since Google took the lead in using link signals to drive its algorithm,  many have tried to manipulate rankings with unnatural linking practices. In this video, I'll share how.

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