The SMA Marketing Blog

This post discusses why creating buyer personas is essential to content marketing. But, before we do that, we need to take a step back and review a crucial ingredient in content marketing success - helpful content.

In the early days of the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not only individual keywords, including content, user behavior, and more, search engines today are beginning.

As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating, but it's also a waste of money. Whether you are promoting your company yourself or paying a marketer, if your .

At SMA Marketing, we are always looking for ways to refine our processes to produce the best quality content marketing services for our clients in the most efficient way possible.