SMA Marketing Blog

The SMA Marketing Blog

Why Website Speed Matters

Users demand fast websites. This is a fact we've heard about for a number of years, but 70% of the mobile landing pages take more than five seconds for the visual content above the fold to display on the screen, and it take more than seven.

How to Optimize Your Images for Google Image Search

People are visual. You may have heard or seen the stat that we process images 60,000 times faster than text. While this "fact" is hard to prove, there is no doubt that humans are drawn to images. Google has also seen first hand the power of.

The Role Content Marketing Plays Across all Channels

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchased.

The Difference Between White Hat SEO and Black Hat SEO

When developing an inbound marketing strategy and generating traffic through links, marketers face a choice to either play by the rules of search engines or cheat. Some in the industry classify these strategies, and those who employ them, as.

Why SEO Should be a Focus of any Content Strategy

 As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.

3 Phases to SEO Success

If you are only focusing on one area of SEO, you're missing out on other critical areas of optimization. SEO is more than links or on-page work. It's a combination of three critical elements that, when put together, deliver exceptional results..

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