Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people. But how does the typical user leverage search engines? In.
Since the invention of "digital personal assistants" like Siri, Alexa and Google, voice search has been on the rise. Early adopters found that these tools were somewhat helpful, but knew they had a long way to go before they would implant.