SMA Marketing Blog

The SMA Marketing Blog

Google Reveals New Ranking Factors: Everything You Need To Know!

Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021. This means that user experience will become a Google ranking factor. Here is a quote from the new release. “Today, we’re.

Google Algorithm Update? How to Easily See if Your Site Has Been Impacted

It's no secret that Google constantly tweaks its search algorithm. While in the past, those in the SEO community would have to speculate when updates happened, today Google is much more open about when they make major changes. In this video, I'll.

5 Attributes of a Quality Link

Links are a foundational part of SEO. When it comes to ranking for highly competitive terms, the quality of your links play a huge role. But what determines a quality link? Can links deliver value other than ranking? In this video, I'll share 5.

How to Close the Keyword Gap with SEMrush

Do you know how well your site is stacking up against the competition? Are you missing big opportunities to gain organic visibility? A keyword gap analysis will uncover actionable insights that will help you create a  user-focused SEO strategy..

10 Search Behavior Statistics You Need to Know!

Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people.  But how does the typical user leverage search engines? In.

Empathy & SEO: The Power of Search Intent

While SEO has continued to grow as an essential part of digital marketing, it's often seen as a very technical and less creative part of marketing. SEO encompasses many technical elements, but the core of SEO is about  user intent. In order to.

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