SMA Marketing Blog

The SMA Marketing Blog

Understanding a Searcher's Intent: Why Keywords Are Just the Beginning

When selecting keywords for your site, you need to look at more than simply what terms are used the most. After all, SEO is about more than driving traffic to your site; you want to drive traffic that will convert. Google and other search engines.

Understanding the Factors in Semantic Search

In the early days on the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not just keywords, including content, user behavior and more, search engines today are beginning to grasp.

Why is Link Building So Important to Your SEO Strategy?

There is no denying the importance of SEO to your business. In today’s competitive market, SEO is more important than ever. However, SEO can be difficult to execute effectively because there are several ranking factors involved in generating high.

The Best SEO Courses for Beginners

Google’s ever-changing algorithm makes SEO a tricky subject, especially for beginners. Fortunately, there are plenty of online resources geared toward helping beginners learn the basics of SEO. With these resources, you can formulate a strategy.

What A SEO Consultant Should Deliver

What should a SEO consultant deliver?  There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results. I've spoken to countless business owners who knew they needed SEO, but partnered with an.

Optimizing Your Site Structure for SEO

There are many factors that impact your site’s organic visibility. We often talk about content, links and other optimization tweaks we can use to get great SEO results while overlooking basic technical elements of search. One such area is the.

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