SMA Marketing Blog

The SMA Marketing Blog

Do Keywords Still Matter for SEO?

With the rise of RankBrain, Machine Learning and other aspects of today's dynamic search engines I've seen a lot of content that tries to discount the fundamentals of search. This includes proclamations that links, keyword research, and other.

How (and Why) to Redirect a URL

So you just changed the name of one of your website pages and now you have a "404 Page Not Found" error popping up in your crawl stats. This can not only frustrate your users, it can also harm your site's search presence. In the video below, I'll.

Keyword Research in the Age of RankBrain

The world of digital marketing is constantly shifting and changing, but one thing has remained true over the past ten years. Having a presence in search engines is essential to growing your influence and business.

How to Find Blog Topics That Improve SEO

Want to figure out what questions your buyers are asking online? Of course you do if you care at all about getting found by your ideal buyers and converting them into customers.

The Impact of NLP on SEO

The rise of big data and better processing has enabled computers to become smarter and more powerful tools. Google and other search engines have been leveraging big data for years. Today’s search engines are smarter than ever and use Machine.

The Anatomy of an Optimized Page

Getting found in search takes more than just writing and publishing blogs. While content may be King, SEO is Queen, and we all know the Queen is really in charge. If you want your content to rank well and engage your users, optimizing your pages.

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