SMA Marketing Blog

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Buyer Personas: The First Step in Creating Helpful Content

This post discusses why creating buyer personas is essential to content marketing. But, before we do that, we need to take a step back and review a crucial ingredient in content marketing success - helpful content.

Understanding the Factors in Semantic Search

In the early days of the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not only individual keywords, including content, user behavior, and more, search engines today are beginning.

Why SEO Should be a Focus of any Content Strategy

As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating, but it's also a waste of money. Whether you are promoting your company yourself or paying a marketer, if your .

Optimize Your Blog Posts Using an SEO Checklist [Free Template]

At SMA Marketing, we are always looking for ways to refine our processes to produce the best quality content marketing services for our clients in the most efficient way possible.

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