SMA Marketing Blog

The SMA Marketing Blog

How to Handle a Google Algorithm Update

The most consistent thing about Google algorithm updates is that the search engine is constantly changing how search results rank. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. Even though most of.

Topical Authority: Build it and They Will Come

Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche. In this article, you'll learn how having topical authority.

Tracking Featured Snippets Using Google Sheets

In the latest episode of Hack My Growth, we're looking at featured snippets, and more specifically, how can we see if our site's actually ranking for one?

Featured snippets are the texts that Google highlights at the top of your search results, and.

How Content Marketing and SEO Work Together

Content marketing and SEO are often seen as separate tactics that are independent of one another. This couldn't be further from the truth. In order to execute a content marketing strategy, you need to incorporate SEO. To do SEO well in today's.

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