SMA Marketing Blog

The SMA Marketing Blog

How to Close the Keyword Gap with SEMrush

Do you know how well your site is stacking up against the competition? Are you missing big opportunities to gain organic visibility? A keyword gap analysis will uncover actionable insights that will help you create a  user-focused SEO strategy..

10 Search Behavior Statistics You Need to Know!

Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people.  But how does the typical user leverage search engines? In.

Empathy & SEO: The Power of Search Intent

While SEO has continued to grow as an essential part of digital marketing, it's often seen as a very technical and less creative part of marketing. SEO encompasses many technical elements, but the core of SEO is about  user intent. In order to.

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

Why Featured Snippets Are Still Important

Google Search Liaison  tweeted an update on how Google will be serving Featured Snippets in search. This change caused some confusion in the SEO world and caused many to question whether Featured Snippets are worth targeting anymore. In this.

Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition

Since the invention of "digital personal assistants" like Siri, Alexa and Google, voice search has been on the rise. Early adopters found that these tools were somewhat helpful, but knew they had a long way to go before they would implant.

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