SMA Marketing Blog

The SMA Marketing Blog

How to Run A Discovery Call

Not all leads are created equal. Learning how to run a discovery call is essential to anyone using inbound selling. The discovery call will help you find out whether your lead is a good fit and help make sure that you close the right customers..

How Connecting Marketing, Sales and Services Produces Better Results

Today's thriving businesses have one big thing in common. They collaborate. But, 39% of surveyed employees believe that people in their own organization don’t collaborate enough. It's easy to continue to work the "way it's always been done," but.

How to Convert Website Traffic to Sales...The Right Way

So you've invested your time, energy and money in generating more site traffic. You have even managed to convert some of that traffic into leads. The question now is, how do you get them to purchase your product or service? In this video, we.

Not all Leads are Created Equal: The Power of Saying No Thank You

I tend to enjoy learning things the hard way. Well, maybe enjoy is the wrong word but nonetheless, experience has always proven to be my best teacher. As an agency owner, I choose to focus on working with high-tech engineering firms and local.

One Critical Skill All Marketing and Sales Team Members Must Develop

“When people realize they’re being listened to, they tell you things.” - Richard Ford 
 
Listening. Such a seemingly simple skill, yet it takes years of hard and dedicated work to master. To many, listening seems to be a passive activity..

How to Convert Inbound Leads into Sales

So you have inbound leads coming in...now what? Converting your leads into customers won't happen magically. It takes time, patience and you may even have to pick up the phone every once and a while.

We need to first start off by defining what an.

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