SMA Marketing Blog

The SMA Marketing Blog

A PPC Tutorial (with a Slice of Mardi Gras King Cake)

Sometimes I sit down to write a serious blog about marketing. More often than not my blogs are about pay-per-click (PPC) and all the things you should know about it. However, this isn’t the right time of year for a serious blog, at least not if.

An SMA PPC Success Story

Pay-per-click advertising is an effective and impactful way to help grow your business. That’s all that really needs to be said, but for the sake of helping you understand why I feel this way I’ll say a little more.

What To Do With Your PPC Keyword Leftovers This Thanksgiving

I love eating, so of course, I love Thanksgiving. The initial meal is great, but if I play my cards right I’m usually ready for seconds and thirds before the food has had a chance to cool off. However, the best part of Thanksgiving is the.

Life After The Google Ads Average Position Sunset

We waved goodbye to the Google Ads average position metric back in September. This week I started to wonder if I’ve noticed a difference since the old metric was removed. With this in mind, I decided to take a deeper dive into learning about life.

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