SMA Marketing Blog

The SMA Marketing Blog

Throw Me Something Mister: Comparing PPC and Mardi Gras

Carnival season is here and Mardi Gras day is right around the corner. In New Orleans, the city that I call home, the excitement is palpable. The traditional treat of the season, king cake, can be found everywhere, and people are planning their.

PPC and Me: My Eye-Opening Pay Per Click Experience

If you’ve spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have inbound, content marketing, SEO, PPC,.

Do Search Ads Work?

 
Do search ads work? Do they really drive more business to the companies who use them? Google generates more than $45 billion in revenue from search ads each year. But what is the ROI for the businesses spending their marketing budget on.

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