SMA Marketing Blog

The SMA Marketing Blog

A PPC Tutorial (with a Slice of Mardi Gras King Cake)

Sometimes I sit down to write a serious blog about marketing. More often than not my blogs are about pay-per-click (PPC) and all the things you should know about it. However, this isn’t the right time of year for a serious blog, at least not if.

An SMA PPC Success Story

Pay-per-click advertising is an effective and impactful way to help grow your business. That’s all that really needs to be said, but for the sake of helping you understand why I feel this way I’ll say a little more.

What To Do With Your PPC Keyword Leftovers This Thanksgiving

I love eating, so of course, I love Thanksgiving. The initial meal is great, but if I play my cards right I’m usually ready for seconds and thirds before the food has had a chance to cool off. However, the best part of Thanksgiving is the.

Life After The Google Ads Average Position Sunset

We waved goodbye to the Google Ads average position metric back in September. This week I started to wonder if I’ve noticed a difference since the old metric was removed. With this in mind, I decided to take a deeper dive into learning about life.

PPC: When Conversions Are Not Everything

If you’ve spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to becoming an actual customer. Each of these stages is carefully crafted to move a customer.

Are Your Landing Pages Built For PPC?

If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression with a potential new customer. Most landing pages are built.

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