The SMA Marketing Blog

If you’ve spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to becoming an actual customer. Each of these stages is carefully crafted to move a customer.

If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression with a potential new customer. Most landing pages are built.

Carnival season is here and Mardi Gras day is right around the corner. In New Orleans, the city that I call home, the excitement is palpable. The traditional treat of the season, king cake, can be found everywhere, and people are planning their.

If you’ve spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have inbound, content marketing, SEO, PPC,.