The SMA Marketing Blog

In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customers to your website or brick-and-mortar location. Keep reading to.

As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and .

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps.

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. PPC advertising is a form of online digital advertising where advertisers.