The SMA Marketing Blog

As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and .

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps.

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. PPC advertising is a form of online advertising where advertisers pay for.

If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have SEO (search engine.