SMA Marketing Blog

The SMA Marketing Blog

How Bloggers Can Benefit from a Personalized Strategy

When I started exploring expanding my writing opportunities I discovered that I was automatically removed from consideration in some situations because my social media reach was not as large as others. As I explored building my social media.

Why Personalized Marketing Will Dominate in 2017 and Beyond

The days of mass-communication are over. As more and more people turn away from traditional media sources and dive deeper into their virtual connections, the old ways of marketing and segmenting are becoming obsolete. While understanding the.

Marketing Personalization: Reaching Your Audience in Their Context


To effectively communicate your message, creating the right context is essential. Marketing Personalization has opened the door to more efficient online marketing by helping businesses create the right context on an individual level. As.

Content Marketing Rule #1 - KISS: Keep It Straight & Simple

The internet is full of content and sadly, much of it is junk. Content is essential for any brand, agency or company looking to get found and create connections. Content marketing is only a powerful tool when you do it right. Just hitting publish.

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