SMA Marketing Blog

The SMA Marketing Blog

Trust in the Process: Partnering with a Marketing Agency

Well, you did it! You committed to partner with a marketing agency. It doesn’t matter if this is your first time working with an agency or if you just switched from one agency to another, you deserve to be congratulated. After all, this is a big.

Why Does Personalization Matter for Email?

The term “Personalization” has become more common in the marketing world over the last few years— even to the point of seeming like just another trend. But what does Personalization really mean, and how much of a difference does it even make in.

Why Creating Emotional Connections with Customers Matters

When it comes to growing a business the first place many managers and C-Level team members will look to focus on is generating more leads and new sales. But what if the greatest potential for growth lies within your current customer base? In this.

Marketing Personalization: How to Create Meaningful Connections

Is your digital marketing creating connections or just adding to the noise? Today's consumer has more choices that ever before. They also have the ability to do most of their product research anonymously. By harnessing the power of marketing.

How Bloggers Can Benefit from a Personalized Strategy

When I started exploring expanding my writing opportunities I discovered that I was automatically removed from consideration in some situations because my social media reach was not as large as others. As I explored building my social media.

Why Personalized Marketing Will Dominate in 2017 and Beyond

The days of mass-communication are over. As more and more people turn away from traditional media sources and dive deeper into their virtual connections, the old ways of marketing and segmenting are becoming obsolete. While understanding the.

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