SMA Marketing Blog

The SMA Marketing Blog

Marketing Personalization: How to Create Meaningful Connections

Is your digital marketing creating connections or just adding to the noise? Today's consumer has more choices that ever before. They also have the ability to do most of their product research anonymously. By harnessing the power of marketing.

Why Personalized Marketing Will Dominate in 2017 and Beyond

The days of mass-communication are over. As more and more people turn away from traditional media sources and dive deeper into their virtual connections, the old ways of marketing and segmenting are becoming obsolete. While understanding the.

Marketing Personalization: Reaching Your Audience in Their Context


To effectively communicate your message, creating the right context is essential. Marketing Personalization has opened the door to more efficient online marketing by helping businesses create the right context on an individual level. As.

Personalization vs Segmentation: What's the Difference and Why they Both Matter

Today’s consumer is flooded with more marketing messages than any one person can handle. As a result, we’ve have become very good at ignoring unwanted attempts to gain our attention. The reason so many of the marketing messages we are presented with.

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