The SMA Marketing Blog

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. PPC advertising is a form of online advertising where advertisers pay for.

If you have read any of my past blogs, you might know a thing or two about me and how I adapt to new marketing strategies; I don’t. I might not be good at change, but at least I know this about myself. When I was first asked to dive into Google Ads,.