SMA Marketing Blog

The SMA Marketing Blog

Choosing the Right LocalBusiness Schema Type

When adding LocalBusiness Schema to your website with JSON-LD, it's important to choose the correct type.

  • Did you know there are 30 LocalBusiness subtypes to choose from?
  • Did you know more than half of the subtypes have additional categories.

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

Local SEO Explained

86% of consumers rely on the internet to find local business and almost a third (29%) search for local businesses at least once a week. If your business is not showing up in the local search results, you're missing out on a huge opportunity for.

On-Page SEO: A Simplified Guide to Getting it Right

 
On-page optimization is one of the most overlooked aspects of SEO. Having a page that is optimized for both the user and the search engines is crucial for a successful search strategy. In fact, a study by Harmon recently reported that 97.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

Tips to Optimize your Website to Rank in Mobile Search

There are very few things that we can state definitively when it comes to ranking in Search. This doesn’t mean we are uninformed. Google announced 200 ranking factors and continues to provide guidance on how to incorporate SEO best practices to.

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