SMA Marketing Blog

The SMA Marketing Blog

Choosing the Right LocalBusiness Schema Type

When adding LocalBusiness Schema to your website with JSON-LD, it's important to choose the correct type.

  • Did you know there are 30 LocalBusiness subtypes to choose from?
  • Did you know more than half of the subtypes have additional categories.

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

Local SEO Explained

86% of consumers rely on the internet to find local business and almost a third (29%) search for local businesses at least once a week. If your business is not showing up in the local search results, you're missing out on a huge opportunity for.

On-Page SEO: A Simplified Guide to Getting it Right

 
On-page optimization is one of the most overlooked aspects of SEO. Having a page that is optimized for both the user and the search engines is crucial for a successful search strategy. In fact, a study by Harmon recently reported that 97.

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