SMA Marketing Blog

The SMA Marketing Blog

Link Penalties 101: What They Look Like and When to Address Them

When it comes to ranking high in search results, having high quality links pointed to your website is essential. But as I've said many times, not all links are created equal.  Bad links can harm your site and destroy your online credibility. In.

Link Outreach Emails: The Right and Wrong Approach

If you create content on any level, there’s a good chance that you’ve received an email from someone asking for you to add one of their links to your site. This is a very popular backlinking tactic that when done well, can benefit both parties..

How Google Determines the Quality of a Link

When it comes to growing your visibility in the search engines, content alone is not enough. Earning and building backlinks is key to success in organic search. While this is a critical part of SEO, many ignore it or hope it will happen.

Backlinks for Beginners (7 Types of Links)

Backlinks are a foundational component of SEO. While the practice of acquiring links can seem daunting, with a little brainstorming and knowing what to look for, you can begin to build high-quality links to your website. In the video below, I.

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