For over a decade, Google has insisted ranking factors include high-quality content when building websites and publishing blog posts. Over the years, Google has taken the time to refine the definition of "high-quality," most recently clarifying that
Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche. In this article, you'll learn how having topical authority.
Connecting with users on search can seem overwhelming. Keyword research alone can takes hours, and you're not even guaranteed to rank for the terms. What if you approached search from the perspective of your users' journey instead? In this video,.