The SMA Marketing Blog

Whether you are in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean?

If you own a small to medium size business, you undoubtedly spend time searching online for helpful tricks and tips to help you master your company’s marketing needs. In fact, if you’ve ever spent any time on the SMA website, you know that we are.

Growing a business is not for the faint of heart. While the internet has definitely leveled the playing field, it's also created a lot more noise. From search engines to social media, there are tons of ways to reach your customer base. But.

Regardless of whether you pronounce it neesh or nitch, one thing is certain; the riches are in the niches. (Actually, that only sounds right if you pronounce it nitch.)

According to HubSpot, inbound marketing is about "attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey."  These tactics are powerful, but just doing them won't deliver the.