SMA Marketing Blog

The SMA Marketing Blog

4 Ways to Improve Your Facebook Business Page SEO

In the year 2020, it’s almost unheard of for an organization not to have a Facebook Business Page. However, while most businesses have a page set up, they don’t necessarily have it optimized. Facebook page SEO is the key to increasing organic.

How Empathy Mapping Helps Create Better Marketing Stories

Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. One thing these brands have in common was their ability to empathize and connect with their audience naturally and authentically.

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Marketing Funnel or Flywheel?

Many inbound marketers are abandoning the marketing funnel proclaiming "the funnel is dead." But is this true? Is the marketing funnel dead? Should we now focus solely on "The Flywheel?"  In this video, I'll walk through you through the Inbound.

What are Inbound Marketing Channels? 10 Ways to Attract Buyers

In April 2020, about 4.5 billion people used the internet. That’s 59% of the global population. (Statista) With so many people spending time online, brands have learned they must use an integrated marketing strategy to align their brand messaging.

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