SMA Marketing Blog

The SMA Marketing Blog

30 Visual Content Tools to Increase Engagement in 2020


If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

An Inbound Marketing Guide for Busy Business Owners

Many business owners these days hold more than one crucial role within an organization. On any given day a CEO may function as a sales manager and/or sales rep, vet a vendor, and then also function as the janitor. Other days business owners.

HubSpot Free vs Paid: A Guide to Choosing the Right Package

If you've spent some time on our blog you know that SMA Marketing is a HubSpot partner. You may also know that we use a lot of free tools or freemium versions of tools. We are also cautious about the products we recommend, even when they are.

Hubspot or Not? A Guide to Choosing the Right Automation Software

An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.

On-Page SEO: A Simplified Guide to Getting it Right

On-page optimization is one of the most overlooked aspects of SEO. Having a page that is optimized for both the user and the search engines is crucial for a successful search strategy. In fact, a study by Harmon recently reported that 97.

Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)

B2B tech marketers, you play a crucial role in the growth of your company. And, your task is a challenging one: Increase your company’s search engine rankings, educate buyers about your technical products or solutions in a way that is easy to.

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