SMA Marketing Blog

The SMA Marketing Blog

Hubspot or Not? A Guide to Choosing the Right Automation Software

An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.

On-Page SEO: A Simplified Guide to Getting it Right

 
On-page optimization is one of the most overlooked aspects of SEO. Having a page that is optimized for both the user and the search engines is crucial for a successful search strategy. In fact, a study by Harmon recently reported that 97.

Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)

B2B tech marketers, you play a crucial role in the growth of your company. And, your task is a challenging one: Increase your company’s search engine rankings, educate buyers about your technical products or solutions in a way that is easy to.

Google Search Quality Guidelines 2019: What Every Website Owner Needs to Know

In November 17th, 2015, Google released the full version of its Search Quality Evaluator Guidelines and Handbook.  The document aims to help Google Search Quality Raters understand how to evaluate the search results they are testing. The.

How to Help Your Startup Avoid 3 Common Marketing Mistakes

Successful marketing doesn't happen by accident. Whether you are a tech startup or a small business getting ready to launch, marketing yourself well is the difference between success and failure. In this video, I'll teach you how you can help.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

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