SMA Marketing Blog

The SMA Marketing Blog

5 Ways to Market to Gen Z

As we all know, with each new generation comes a different mindset, behaviors, and attitudes. For those in the role of marketer, it’s important to keep these differences in mind when trying to reach our intended audience. If you’re trying to.

How to Market Like a Human in the Age of Automation

Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals – inputs and outputs. Until you input enough information for.

Increase Your Search Visibility with 3 Twitter SEO Tips

Many brands use Twitter to send out company news and updates. What these companies may not realize is this social media platform can also be used to increase your search visibility

4 Ways to Improve Your Facebook Business Page SEO

In the year 2020, it’s almost unheard of for an organization not to have a Facebook Business Page. However, while most businesses have a page set up, they don’t necessarily have it optimized. Facebook page SEO is the key to increasing organic.

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