SMA Marketing Blog

The SMA Marketing Blog

The Importance of a Buyer Persona

Identifying your target audience is one of the fundamental steps of business development. But, do you really know your customers? Can you identify their specific needs or interests? Do you know the typical background of your ideal customer? If.

20 Visual Content Tools to Increase Engagement in 2019

 

If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

A Simple Inbound Marketing Strategy

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there.

Why Isn’t My Website Ranking?

You have just launched your website. It looks great, it has engaging content, and you are ready for an influx of visitors. A few days pass and you realize your website isn’t ranking for its target keywords, or for any keywords at all. Why is.

Crafting the Perfect Offer for your Persona

We need more leads. We need better leads. We need clearer leads. Have you ever heard these statements from your sales team? We all know that attracting the right customer is a vital part of a company’s growth, but the theories and strategies.

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