Before building a marketing or sales funnel for your business, it can be very helpful to see what the competition is doing. By reverse engineering a marketing funnel that is already working for someone else, you can help accelerate the success of.
Without a solid strategy you're setting yourself up failure. It's easy to want to jump right in and start executing marketing activities. But if they aren't aligned and working towards a common purpose, your work will be in vain. In the video.