SEO, SEM, and Social Media Marketing are all dependent on one thing, other people's platforms. Now don't get me wrong, I am a big believer in leveraging these platforms. But, in order to succeed in scaling and growing your business long term, you.
Social media platforms have become such an integrated part of our everyday life that we sometimes forget Facebook and Twitter are businesses owned by other people who have established rules and regulations. Whether we read the agreement or only.