SMA Marketing Blog

The SMA Marketing Blog

How to Leverage Video Marketing on a Budget

For the past few years digital marketers have shouted from the mountaintop that video is the platform of the future. Well, the future is here and has been for quite a while. Video marketing used to be for the few who had huge budgets, but thanks.

What Are LSI Keywords and Why Are They Important

When it comes to creating great content, context is key. The old days of obsessing over a single keyword are long gone. Today, 15% of searches every day are terms that have never been searched before. This means people are finding new and.

Using Empathy Mapping to Make Your Marketing More Personal

Marketing is about making connections. It’s about starting a conversion, listening to your audience and creating messaging that resonates with them and helps them find the best solution. Empathy mapping is a powerful exercise to help you and your.

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