For the past few years digital marketers have shouted from the mountaintop that video is the platform of the future. Well, the future is here and has been for quite a while. Video marketing used to be for the few who had huge budgets, but thanks.
When it comes to creating great content, context is key. The old days of obsessing over a single keyword are long gone. Today, 15% of searches every day are terms that have never been searched before. This means people are finding new and.
Marketing is about making connections. It’s about starting a conversion, listening to your audience and creating messaging that resonates with them and helps them find the best solution. Empathy mapping is a powerful exercise to help you and your.