SMA Marketing Blog

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How SERP Features Impact Ranking

In the latest episode of Hack My Growth, we're looking at the impact SERP features have on ranking position, click-through rates, and overall traffic.

Tracking Featured Snippets Using Google Sheets

In the latest episode of Hack My Growth, we're looking at featured snippets, and more specifically, how can we see if our site's actually ranking for one?

Featured snippets are the texts that Google highlights at the top of your search results, and.

How to Write Content Based on Topic Clusters

Topic clusters are an effective way to improve your website’s rankings around its main subjects. With the recent search engine updates, content strategists have found that a strategically developed topic cluster has the potential to improve both.

Mapping Schema Opportunities: Planning Your Structured Data Markup

In the latest episode of Hack My Growth, we're looking at how we can better map the process of where we want to be adding structured data into our website pages to help increase the context and index-abilities for the search engines.

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