SMA Marketing Blog

The SMA Marketing Blog

What’s the Difference Between Dimensions & Metrics In Google Analytics?

Dimensions and Metrics are closely related but very different. In order to get more out of your Google Analytics Data, it helps to know and understand the difference. In this video, I'll go over the difference between Dimensions and Metrics in.

Google Analytics: Pros and Cons

Google Analytics is the de facto way that websites get information about their visitors. It’s extremely popular, installed on the majority of websites, and has a plethora of data available as Google slurps up every detail about everything that.

What is the Difference Between Behavior Flow and User Flow?

Two of the main flow visualizations in Google Analytics are Behavior Flow and User flow. Both provide different insights when looking at behavior analytics on your website. Flow visualizations tell you how users move through your site based on a.

What is Referral Traffic?

Knowing the difference between your traffic mediums can have a big impact of your marketing strategy. In this video, we take a look at referral traffic. We share what it is, how it's tracked and a few ways you can leverage referral traffic for.

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