SMA Marketing Blog

The SMA Marketing Blog

Source vs Medium: What's the Difference?

In Google Analytics, the source and mediums are the two main categories of data that you can use to track your website traffic. Knowing how to use this information is critical to your digital marketing success.  You need to have an understanding.

Google’s December 2020 Core Update - What you Need to Know

In the latest episode of Hack My Growth, we're looking at the recent December 2020 core update from Google. We're going to look at how it's impacted the SEO community, who are some of the early winners and losers, and what you need to do to make.

What’s the Difference Between Dimensions & Metrics In Google Analytics?

Dimensions and Metrics are closely related but very different. In order to get more out of your Google Analytics Data, it helps to know and understand the difference. In this video, I'll go over the difference between Dimensions and Metrics in.

Google Analytics: Pros and Cons

Google Analytics is the de facto way that websites get information about their visitors. It’s extremely popular, installed on the majority of websites, and has a plethora of data available as Google slurps up every detail about everything that.

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