SMA Marketing Blog

The SMA Marketing Blog

Defining Your Marketing KPIs Using R.A.C.E [Infographic]

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .

How To Start Measuring Results Using Databox

“If you don't know where you are going, you'll end up someplace else.”― Yogi Berra. In the era of Big Data, many companies and businesses think that just because they have data, they'll make better decisions. Unfortunately, this is not the case..

How To Make Data-Driven Decisions Using Google Analytics

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.

The Importance of Data Quality (Garbage In, Garbage Out)

Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.

9 Powerful Google Analytics Features You Probably Never Knew About

What if I told you I could give you access to a marketing analytics tool that would allow you to know how your users found you, what actions and content lead to conversions and send customized reports to your boss or executive team? Even more,.

How to Set Up and Track Goals in Google Analytics

Google Analytics is one of the most popular website analysis tools available on the web. While this tool is free, it's also packed with a number of powerful tools to help you track, measure and take action. In the video below, we will go over one.

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