Do you know where your users are coming from? Are you investing your time in marketing channels that are delivering the best ROI? Using Google Analytics Acquisition reports you can learn how people are finding your site and what they are doing.
Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.