SMA Marketing Blog

The SMA Marketing Blog

Using Google Acquisition Reports to Know Where People Are Coming From

Do you know where your users are coming from? Are you investing your time in marketing channels that are delivering the best ROI? Using Google Analytics Acquisition reports you can learn how people are finding your site and what they are doing.

KPI Dashboard for Start-Ups

Do you know if what you are doing to market and grow your startup is actually working? While ‘trusting your gut’ is essential in entrepreneurial success, trusting it alone can be fatal. By defining and tracking KPIs, you can help ensure that you.

Defining Your Marketing KPIs Using R.A.C.E [Infographic]

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .

How To Start Measuring Results Using Databox

“If you don't know where you are going, you'll end up someplace else.”― Yogi Berra. In the era of Big Data, many companies and businesses think that just because they have data, they'll make better decisions. Unfortunately, this is not the case..

How To Make Data-Driven Decisions Using Google Analytics

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.

The Importance of Data Quality (Garbage In, Garbage Out)

Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.

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