The SMA Marketing Blog

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are strategy forward, one in particular, confuses many. Direct traffic is the traffic source I.

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.

 When I started my agency I realized that if I was going to be able to acquire new customers, I needed to be able to “prove” that my process delivered results. But how? Not all clients need to see the same data, but I needed to be prepared to.

Do you know where your users are coming from? Are you investing your time in marketing channels that are delivering the best ROI? Using Google Analytics Acquisition reports you can learn how people are finding your site and what they are doing.

Do you know if what you are doing to market and grow your startup is actually working? While ‘trusting your gut’ is essential in entrepreneurial success, trusting it alone can be fatal. By defining and tracking KPIs, you can help ensure that you.

You know that tracking KPIs is important, but defining what KPIs to track isn't always easy. The good news is this doesn't have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your .