We waved goodbye to the Google Ads average position metric back in September. This week I started to wonder if I’ve noticed a difference since the old metric was removed. With this in mind, I decided to take a deeper dive into learning about life.
If you’ve spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to becoming an actual customer. Each of these stages is carefully crafted to move a customer.
Marketing and paid digital advertising can cause some anxiety. When it comes to PPC and Google ads, there can be so much confusion that, if you're not careful, you can end up hurting your chances of success. This is not news to anyone, but it is.