The SMA Marketing Blog

I love eating, so of course, I love Thanksgiving. The initial meal is great, but if I play my cards right I’m usually ready for seconds and thirds before the food has had a chance to cool off. However, the best part of Thanksgiving is the.

We waved goodbye to the Google Ads average position metric back in September. This week I started to wonder if I’ve noticed a difference since the old metric was removed. With this in mind, I decided to take a deeper dive into learning about life.

If you’ve spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to becoming an actual customer. Each of these stages is carefully crafted to move a customer.

Marketing and paid advertising can cause some anxiety. This is not news to anyone, but it is understandable. After all, fear of the unknown is a very real thing, and for a busy business owner, it can be impossible to know all there is to know.

If you’ve spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have inbound, content marketing, SEO, PPC,.