SMA Marketing Blog

The SMA Marketing Blog

What are Display Ads?

As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads.

Which PPC Advertising Platform is Right for You?

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. PPC advertising is a form of online digital advertising where advertisers.

What is PPC Marketing? My Pay-Per-Click Experience

If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have SEO (search engine.

What To Do With Your PPC Keyword Leftovers This Thanksgiving

I love eating, so of course, I love Thanksgiving. The initial meal is great, but if I play my cards right I’m usually ready for seconds and thirds before the food has had a chance to cool off. However, the best part of Thanksgiving is the leftovers..

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