SMA Marketing Blog

The SMA Marketing Blog

Key Benefits of Using In-House Writers vs. Freelancing Services

If you are familiar with the saying “content is king,” it likely doesn’t surprise you that creating digital content is one of the most costly and time-consuming areas for digital marketers and companies implementing a content marketing strategy..

Anatomy of a Content Marketing Blog Article (Infographic)

Content, content, content! Is there anything more overwhelming to decipher when you are launching your website? Your blog content is one of the most valuable assets you can develop for your online platform.

Tips to Effectively Manage Freelancers Without Losing Your Mind

As the demand for excellent blog and email content increases, marketing agencies and small businesses are outsourcing writing more frequently. I have developed material as a freelancer, an in-house agency writer, and an account manager outsourcing.

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