The SMA Marketing Blog

As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads.

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. PPC advertising is a form of online advertising where advertisers pay for.

There’s no doubt that social media posts with eye-catching visual content perform better than those without these elements. Humans are more likely to stop scrolling to look at a photo or watch a video, than to read a post. 90 percent of information.

Just like everything else, there are hopes that 2021 will be a better year for social media marketing. 2020 threw a lot of curveballs in digital marketing strategies in general. Because of the COVID-19 pandemic, most people had no choice but to.