Data is everywhere. We can track just about anything; website visits, click-though-rates, user behavior, shopping cart abandonment, the list goes on. Nearly every click, transaction, and engagement is being tracked and analyzed by someone or some.
Empathy. This simple word is full of potential and has the ability to move us towards our core purpose as humans. Regardless of race, ethnicity, cultural or religious backgrounds, at our core, we all have one desire, to belong. Our lives are a.
I love a challenge. This week, I was asked to do something completely new to me – creating buyer personas. I have a psychology degree so it would seem that writing buyer personas would be easy, right? After all, I kind of know what makes people.