SMA Marketing Blog

The SMA Marketing Blog

How Empathy Mapping Helps Create Better Marketing Stories

Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. One thing these brands have in common was their ability to empathize and connect with their audience naturally and authentically.


Finding Your Why: The Power of Purpose in Business

The first data on the distinctions between marketing to the Millennial Generation vs. Generation Z is out and one thing is clear, these groups have distinct opinions about how they invest their money.

Gen Z make more practical financial decisions.

Using Empathy Mapping to Make Your Marketing More Personal

Marketing is about making connections. It’s about starting a conversion, listening to your audience and creating messaging that resonates with them and helps them find the best solution. Empathy mapping is a powerful exercise to help you and your.

Feeling Stuck? Change And Get Amazing Results

Have you been working your tail off publishing new content, posting to social and blasting out emails but still not seeing results? I speak with other marketers and business owners about how they are frustrated by the results they are not seeing.

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