SMA Marketing Blog

The SMA Marketing Blog

What is Customer Experience and Why Does it Matter?

The customers are the backbone of every business. Without customers buying your products, your business won't grow and become successful. In today's competitive market, a company needs to work hard to gain customers and keep them coming back..

How Empathy Mapping Helps Create Better Marketing Stories

Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. One thing these brands have in common was their ability to empathize and connect with their audience naturally and authentically.


Finding Your Why: The Power of Purpose in Business

The first data on the distinctions between marketing to the Millennial Generation vs. Generation Z is out and one thing is clear, these groups have distinct opinions about how they invest their money.

Gen Z make more practical financial decisions.

Using Empathy Mapping to Make Your Marketing More Personal

Marketing is about making connections. It’s about starting a conversion, listening to your audience and creating messaging that resonates with them and helps them find the best solution. Empathy mapping is a powerful exercise to help you and your.

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