With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship.
You’re doing all the right things - publishing engaging content to attract your target buyer, offering valuable resources and building your subscriber list, nurturing your leads and building relationships with them through email. But, then you.
The term “Personalization” has become more common in the marketing world over the last few years— even to the point of seeming like just another trend. But what does Personalization really mean, and how much of a difference does it even make in.