SMA Marketing Blog

The SMA Marketing Blog

Email Marketing 101: The SOAP Sequence [2021 Update]

There are various ways you can attempt to engage prospects through email marketing. Some of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear pushy and end up in.

What is an Email Marketing Strategy?

An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. 

How to Leverage Facebook to Build Your Email List (Video)

Promoting businesses on social media these days is challenging. Every day your company competes with dozens of advertisements for your ideal buyer’s attention. You aren’t only competing against businesses within your industry but that of your.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

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