Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.
With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship.
You’re doing all the right things - publishing engaging content to attract your target buyer, offering valuable resources and building your subscriber list, nurturing your leads and building relationships with them through email. But, then you.
There are various ways you can attempt to engage prospects through email marketing. Some of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear as pushy and end up in.
The term “Personalization” has become more common in the marketing world over the last few years— even to the point of seeming like just another trend. But what does Personalization really mean, and how much of a difference does it even make in.