SMA Marketing Blog

The SMA Marketing Blog

What is an Email Marketing Strategy?

An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. 

How to Leverage Facebook to Build Your Email List (Video)

Promoting businesses on social media these days is challenging. Every day your company competes with dozens of advertisements for your ideal buyer’s attention. You aren’t only competing against businesses within your industry but that of your.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

Building Relationships Through Email Marketing

With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship.

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