SMA Marketing Blog

The SMA Marketing Blog

Finding Your Target Audience

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to.

How to Advertise Your Business Online

In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customers to your website or brick-and-mortar location. Keep reading to.

What are Display Ads?

As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads.

What is Digital Advertising and How does it Work?

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps.

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