SMA Marketing Blog

The SMA Marketing Blog

5 Ways to Market to Gen Z

As we all know, with each new generation comes a different mindset, behaviors, and attitudes. For those in the role of marketer, it’s important to keep these differences in mind when trying to reach our intended audience. If you’re trying to.

What is an Email Marketing Strategy?

An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. 

How to Choose Your Own Influencers and Run Successful Marketing Campaigns

Influencer marketing is an inseparable part of digital marketing today. It is a way to reach new audience segments while working with top creators on social media platforms. You can also boost the engagement of your own brand social media.

10 of the Best Digital Marketing Tools to Leverage in 2021

The web offers thousands of tools for digital marketers. With so many options, selecting the best tools for your needs can be a long and overwhelming process. Each year, we put together a list of some of our favorite digital marketing tools for.

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