SMA Marketing Blog

The SMA Marketing Blog

What are Display Ads?

As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads.

What is Digital Advertising and How does it Work?

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps.

10 of the Best Digital Marketing Tools to Leverage in 2022

The web offers thousands of tools for digital marketers. With so many options, selecting the best tools for your needs can be a long and overwhelming process. Each year, we put together a list of some of our favorite digital marketing tools for you.

How to Handle a Google Algorithm Update

The most consistent thing about Google algorithm updates is that the search engine is constantly changing how search results rank. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. Even though most of.

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