SMA Marketing Blog

The SMA Marketing Blog

Leveraging the Marketing Mix in a Digital Economy

The Marketing Mix, also referred to as the 4P's of Marketing, has been a staple for business leaders over the years. But is this"traditional approach" out dated? In this video, I'll share how you can leverage the marketing mix in our digital era.

8 of the Best Digital Marketing Tools to Leverage in 2019

With the New Year just around the corner, it’s time to get “out with the old and in with the new.” The web offers thousands of tools for digital marketers. Researching and experimenting with such an abundance of tools can be a long and.

4 Free Digital Marketing Courses You Should Take Today

Digital marketing is a must for any business looking to get exposure today. But getting starting can be very confusing. Whether you are looking to do it yourself or hire outside help, having a good understanding of how digital marketing works.

What is Inbound Marketing?

Whether you are in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean?

Digital Marketing Tips Start-ups Can Learn From Seven-Figure Bloggers

What makes some blogs so wildly successful, earning seven-figures per year? And, what can start-ups learn from these seven-figure bloggers?

Digital Marketing for Surviving Tough Times: Part I Blogging

If you and your small business are in the midst of some tough times, the actions you take to right the ship can start to feel pointless. You might find yourself wondering if your limited funds will allow you to take the necessary steps to bring.

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