SMA Marketing Blog

The SMA Marketing Blog

Easily Create Stunning Visualizations with Google Data Studio

Thanks to tools like Google Analytics and Search Console, business owners big and small have access to powerful insights on how your users and the search engines are engaging with your website. But having access to the data is only half the.

Data Visualization with Google Sheets

Google Analytics is one of the most widely known and used website analytics platforms. BuiltWith, a website that tracks what software is used on websites across the internet, knows of 29.3 million websites using Google Analytics, which comes out.

How to Balance Empathy and Data to Make Better Decisions

Data is everywhere. We can track just about anything; website visits, click-though-rates, user behavior, shopping cart abandonment, the list goes on. Nearly every click, transaction, and engagement is being tracked and analyzed by someone or some.

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