SMA Marketing Blog

The SMA Marketing Blog

Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart

Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I'll share the 3 features that set marketing.

5 KPI Best Practices: Learn to Measure What Matters

To know whether your business is headed in the right direction or not, having KPIs is essential. But knowing what to measure can be difficult. In this video, I'll share 5 KPI best practices that you can use in order to make sure that you are.

What Data Should You Focus On?

Every tool, app, and site collect data. But data by itself is rarely useful. With so many metrics to track, businesses are often confused about what to focus on. Data overload can lead to poor decisions and incorrect assumptions. In the video below,.

How Clickbait Headlines Hurt Your Website

Have you ever clicked on a link that made you wonder if you had just downloaded a virus? Ever read a blog post and double-check the title confused as to why you clicked on the link in the first place? Have you ever encountered headlines that over.

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