SMA Marketing Blog

The SMA Marketing Blog

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

The Secret to Creating & Telling Your Brand's Story

Your brand is much more than your logo, colors, and font styles. Your brand's ultimate effectiveness will be judged by the way you make people feel. Creating a brand's story is a practice I believe all businesses should go through. Your story is.

The "Secret" Behind Really Great Content

Marketing is 10% what you say and 90% how you say it. There are many companies who have great content yet continue to underperform because of their execution and delivery. With so much content and so many conversations online, it's not hard to.

Marketing Personalization: Reaching Your Audience in Their Context

 

To effectively communicate your message, creating the right context is essential. Marketing Personalization has opened the door to more efficient online marketing by helping businesses create the right context on an individual level. As.

Inbound Etiquette 101: Engaging vs Interrupting

Traditional forms of marketing like TV commercials, direct mail, and print advertising have been losing their effectiveness for years. Our culture has become so accustomed to being marketed to, that we have learned to just ignore it. What makes.

How Well Do You Know Your Audience? [VIDEO]

Successful inbound marketing and sales campaigns must be built on a solid foundation. The best place to start is to define your target audience. We do this by creating "buyer personas." A buyer persona is a semi-fictional representation of your.

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