Your brand is much more than your logo, colors, and font styles. Your brand's ultimate effectiveness will be judged by the way you make people feel. Creating a brand's story is a practice I believe all businesses should go through. Your story is.
Traditional forms of marketing like TV commercials, direct mail, and print advertising have been losing their effectiveness for years. Our culture has become so accustomed to being marketed to, that we have learned to just ignore it. What makes.