The SMA Marketing Blog

Video marketing is on the rise for many reasons. Both B2C and B2B consumers find videos easy to engage with and understand, but many companies are still not using video in their marketing. The main reason? Video seems hard to produce. In this.

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

Your brand is much more than your logo, colors, and font styles. Your brand's ultimate effectiveness will be judged by the way you make people feel. Creating a brand's story is a practice I believe all businesses should go through. Your story is.

Marketing is 10% what you say and 90% how you say it. There are many companies who have great content yet continue to underperform because of their execution and delivery. With so much content and so many conversations online, it's not hard to.

To effectively communicate your message, creating the right context is essential. Marketing Personalization has opened the door to more efficient online marketing by helping businesses create the right context on an individual level. As.

Traditional forms of marketing like TV commercials, direct mail, and print advertising have been losing their effectiveness for years. Our culture has become so accustomed to being marketed to, that we have learned to just ignore it. What makes.