SMA Marketing Blog

The SMA Marketing Blog

What is the Purpose of a Blog and Do I Need One?

When we begin working with a business owner to strengthen their online presence and expand their reach, we will encourage them to have a blog on their website. Many of our clients fall into three categories:

Seven Content Promotion Ideas for Every Business

It is no use creating fantastic content if you aren’t going to promote it properly. No matter what you are currently doing there’s likely a few more ways to extend your digital reach. Here are seven content promotion tips that you can incorporate.

Our Data-Driven Content Marketing Process [Video]

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

Are Infographics Still Effective?

 
Do infographics still work?  I saw this question posed in an online marketing community and it got me thinking. Ever since I've been working in the digital marketing space, I've seen post after post claiming the end of one form of media or.

Content Marketing Strategies That Work for all Industries

Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers..

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

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