SMA Marketing Blog

The SMA Marketing Blog

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

Learn to Write Like a Spy or Die Trying: What the CIA Can Teach Us About Content Marketing

Even the CIA knows the value of well-crafted communications to educate and inform (if not entertain). When I stumbled upon the student version of the CIA style manual, I couldn’t help but want to learn how this esteemed organization trains their.

The Best Traits of Content Marketers in 2019

The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey and beyond.

The Role Content Marketing Plays Across all Channels

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchase.

How Clickbait Can Hurt Your Brand

With so many brands looking to drive traffic to their websites, many rely on clickbait to drive attention.  Clickbait is "something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to.

Why SEO Should be a Focus of any Content Strategy

 As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.

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