SMA Marketing Blog

The SMA Marketing Blog

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

How to Create Marketing Content That Attracts Buyers

Knowing how to market to your audience despite algorithm updates such as Google’s recent March 2019 Core Algorithm Update can be a challenge, especially if you aren’t confident you understand how your target market searches for information.

7 Reasons Content Marketing is Overwhelming

When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

Learn to Write Like a Spy or Die Trying: What the CIA Can Teach Us About Content Marketing

Even the CIA knows the value of well-crafted communications to educate and inform (if not entertain). When I stumbled upon the student version of the CIA style manual, I couldn’t help but want to learn how this esteemed organization trains their.

The Best Traits of Content Marketers in 2019

The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey and beyond.

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