SMA Marketing Blog

The SMA Marketing Blog

How to Write Better Headlines and Engage your Audience

Headlines are read 4 times more often than the rest of your copy. While the term "headline" often refers to traditional ad copy, headlines can still be found across all digital channels and mediums. In this video, I'll share how to create better.

Seven Steps to Build a Better Content Marketing Strategy

Content marketing is one of most effective marketing opportunities for businesses of all sizes, and across all industries. But if you’re going to get your content marketing right, you need to have a smart strategy in place. In this article we’ll.

What is the Purpose of a Blog and Do I Need One?

When we begin working with a business owner to strengthen their online presence and expand their reach, we will encourage them to have a blog on their website. Many of our clients fall into three categories:

Seven Content Promotion Ideas for Every Business

It is no use creating fantastic content if you aren’t going to promote it properly. No matter what you are currently doing there’s likely a few more ways to extend your digital reach. Here are seven content promotion tips that you can incorporate.

Our Data-Driven Content Marketing Process [Video]

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

Are Infographics Still Effective?

 
Do infographics still work?  I saw this question posed in an online marketing community and it got me thinking. Ever since I've been working in the digital marketing space, I've seen post after post claiming the end of one form of media or.

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