SMA Marketing Blog

The SMA Marketing Blog

3 Reasons Why Brand Storytelling is Essential to Digital Marketing

Stories have been an essential part of human communication since, well forever. When it comes to building a business that connects deeply and creates change, a power brand story is at it's core. In the video below, I'll share 3 reasons why brand.

6 Steps to Create a Social Media Calendar

To be effective in social media marketing, you need to stay organized. The easiest way to create a cohesive social media strategy is by developing a social media calendar. This document will help you stay organized and reduce the time you spend.

The Best Keyword Research Tools You May Not Be Using

Recent survey results from SEMrush reveal that 91% of marketers in 2020 are utilizingcontent strategies as part of their marketing efforts. The breakdown of the types of content that marketers prioritize shows blog posts continue to top the.

How Targeted Marketing Maximizes Your Marketing Budget

There are many products on the market that seem like they are the perfect addition for any home or office. It can be frustrating for a company when they work hard to create promotional blog posts, videos, infographics, and eBooks that don’t.

6 Ways to Expand the Reach of Your Infographics

If you use infographics in your content marketing, you know the time and expense involved in creating them. You also understand their value in visual storytelling. To achieve a high ROI on your investment, you must get as many eyes on your.

7 Copywriting Elements That Drive Sales (Even if You’re Not a Great Writer)

No one is born knowing how to write great sales copy. Copywriting is a skill that can be learned – by anyone. Whether you have just started a business or you're new to content marketing, this article is for you. Below you'll learn the copywriting.

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