SMA Marketing Blog

The SMA Marketing Blog

Key Benefits of Using In-House Writers vs. Freelancing Services

If you are familiar with the saying “content is king,” it likely doesn’t surprise you that creating digital content is one of the most costly and time-consuming areas for digital marketers and companies implementing a content marketing strategy..

What is Inbound Marketing?

Whether you are in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean?

Why Content Marketing Shortcuts are Dangerous

While few things in life ring consistently true, one statement I always find myself admitting (with a hint of disappointment) is shortcuts don’t work. An athlete who doesn’t spend time lifting weights isn’t going to stay competitive. A musician.

How to Answer the How

People search Google for two reasons: To answer a question or to solve a problem. This makes content marketing an excellent opportunity to attract customers and build trust than by educating them on how to solve pain points through their buyer’s.

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