SMA Marketing Blog

The SMA Marketing Blog

Crafting the Perfect Offer for your Persona

We need more leads. We need better leads. We need clearer leads. Have you ever heard these statements from your sales team? We all know that attracting the right customer is a vital part of a company’s growth, but the theories and strategies.

4 Ways to Repurpose Blog Content

You spent a lot of time and energy on your last blog post, so now what?  For many online marketers, publishing their blog is the final step. But what if you could get more out of the content you are already creating?  In this short video, I'll.

Lessons I Learned in Film School That I Use In Marketing

I have an M.F.A. in film production that, at times, can be hard to use in my everyday life. Don’t get me wrong, my film career was a lot of fun, but now I live primarily in the marketing world (only taking 1-2 film jobs per year), so there isn’t.

Social Media Promotion vs. SEO Best Practices

“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic.

Finding the Right Tone for Your Blog

Your website and blog are often the first opportunities you will have to connect with potential customers. Finding the right tone for your blog is an important part of developing a well-rounded content strategy because every piece of content that.

What Do Content Marketing and Cars Have in Common?

How is your car? Does it run like it did on the day you bought it? What about your content marketing? Are your blogs still attracting readers? Wait… that can’t be right. Did I just ask you about your car and your content marketing in the same.

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