SMA Marketing Blog

The SMA Marketing Blog

What are Display Ads?

As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads.

Topical Authority: Build it and They Will Come

Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche. In this article, you'll learn how having topical authority.

How to Write Content Based on Topic Clusters

Topic clusters are an effective way to improve your website’s rankings around its main subjects. With the recent search engine updates, content strategists have found that a strategically developed topic cluster has the potential to improve both.

How Content Marketing and SEO Work Together

Content marketing and SEO are often seen as separate tactics that are independent of one another. This couldn't be further from the truth. In order to execute a content marketing strategy, you need to incorporate SEO. To do SEO well in today's.

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