The SMA Marketing Blog

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchased.

With so many brands looking to drive traffic to their websites, many rely on clickbait to drive attention.  Clickbait is "something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to.

 As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand's online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in.

When you hear the term "content marketing" what comes to mind? For most people they think blogging . While that is an aspect of content marketing, there are many other uses and avenues you need to explore if you want to have marketing success.

Content Marketing is a foundational component of a digital marketing strategy. These days content includes more than blog posts. Companies have the opportunity to create a varied content calendar that includes blog articles, infographics, videos,.