SMA Marketing Blog

The SMA Marketing Blog

Content Marketing Strategies That Work for all Industries

Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers..

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

How to Create Marketing Content That Attracts Buyers

Knowing how to market to your audience despite algorithm updates such as Google’s recent March 2019 Core Algorithm Update can be a challenge, especially if you aren’t confident you understand how your target market searches for information.

7 Reasons Content Marketing is Overwhelming

When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

Learn to Write Like a Spy or Die Trying: What the CIA Can Teach Us About Content Marketing

Even the CIA knows the value of well-crafted communications to educate and inform (if not entertain). When I stumbled upon the student version of the CIA style manual, I couldn’t help but want to learn how this esteemed organization trains their.

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