SMA Marketing Blog

The SMA Marketing Blog

4 Ways to Maintain Brand Consistency

The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.

Content Marketing Rule #1 - KISS: Keep It Straight & Simple

The internet is full of content. In fact, according to Growth Badger, in 2020, over 600 million blogs were published over 7.5 million blog posts every day. But, sadly, not all of these posts are high-quality content. 

35 Visual Content Tools to Increase Engagement in 2021

 If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

The Definition of Content Marketing has Evolved. Has your Strategy?

Content marketing is the publication and distribution of valuable content that is relevant to a defined audience for the purpose of driving action, such as website traffic, lead conversions or purchases.

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