SMA Marketing Blog

The SMA Marketing Blog

Google Search Quality Guidelines 2019: What Every Website Owner Needs to Know

In November 17th, 2015, Google released the full version of its Search Quality Evaluator Guidelines and Handbook.  The document aims to help Google Search Quality Raters understand how to evaluate the search results they are testing. The.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

What Hubspot Never Told Me About Their Inbound Marketing Platform

A lot has changed since SMA Marketing first started using HubSpot in 2015. Both our agency and the HubSpot platform have evolved to keep up with the newest digital marketing strategies and Search algorithms in the last four years.  After one year.

Using the Four P's of Marketing in a Digital Economy

Having the right marketing mix could be the difference between success or failure. While there are many ideas around the web when it comes to a marketing strategy, sometimes going back to the basics is best. In this video, I'll walk through the.

The Importance of Finding Your Niche

Do you dominate or are you chasing your competition? Adding shiny new features and expanding your offerings in order to be competitive can often have the exact opposite impact on your business. But, simplifying and focusing on a niche offering.

Why Authenticity is Key to Growing Your Business

"Haters gonna hate." It's true. If you are going to grow your business online, at some point you'll run into people who will try to put you down or push you to conform to their worldview. The key to growing a business and enjoying the work is.

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