SMA Marketing Blog

The SMA Marketing Blog

Why Creating Emotional Connections with Customers Matters

When it comes to growing a business the first place many managers and C-Level team members will look to focus on is generating more leads and new sales. But what if the greatest potential for growth lies within your current customer base? In this.

BI & Digital Marketing: Unleashing the Power of Data-Driven Decisons

Business Intelligence is an often used, but misunderstood term. BI is much more than fancy dashboards filled with metrics. When implemented correctly, BI can change the way your company collects, analyzes and uses data. Business Intelligence is.

Start With "What": How To Ask Questions that Lead to Action

I want to start this post out by saying I like Simon Sinek and his books. I believe there is great power in asking "why" but I think too many entrepreneurs and businesses get stuck there. The quote from Simon, “people don't buy what you do; they.

3 Tips to for Turning All Those Metrics Into Actionable Data

The amount of data business owners and employees are faced with today is truly alarming. While everyone can agree that it’s important to understand basic information about your customers and what they respond to, it can be very difficult to.

Corporate Analytics 101: Understanding Basic Data

Big data analytics is changing the way business is done across every industry. Companies of any size can benefit from applying analytics, but one can make a strong argument that the bigger a company is, the more they need to use analytics to.

Setting Boundaries In Business

bound·a·ry

bound(ə) rē :  noun

plural noun: boundaries

"a line that marks the limits of an area; a dividing line."

"a limit of a subject or sphere of activity."

Boundaries are often seen as restrictions and limitations. But in all actuality,.

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