SMA Marketing Blog

The SMA Marketing Blog

Using the Four P's of Marketing in a Digital Economy

Having the right marketing mix could be the difference between success or failure. While there are many ideas around the web when it comes to a marketing strategy, sometimes going back to the basics is best. In this video, I'll walk through the.

The Importance of Finding Your Niche

Do you dominate or are you chasing your competition? Adding shiny new features and expanding your offerings in order to be competitive can often have the exact opposite impact on your business. But, simplifying and focusing on a niche offering.

Why Authenticity is Key to Growing Your Business

"Haters gonna hate." It's true. If you are going to grow your business online, at some point you'll run into people who will try to put you down or push you to conform to their worldview. The key to growing a business and enjoying the work is.

How & Where To Find Your Potential Customers

One of the most seemingly difficult things that any business looking to grow online must figure out is where their audience hangs out. With so many channels, from Google search to social media, it can be extremely intimidating to know where to.

Why Creating Emotional Connections with Customers Matters

When it comes to growing a business the first place many managers and C-Level team members will look to focus on is generating more leads and new sales. But what if the greatest potential for growth lies within your current customer base? In this.

BI & Digital Marketing: Unleashing the Power of Data-Driven Decisons

Business Intelligence is an often used, but misunderstood term. BI is much more than fancy dashboards filled with metrics. When implemented correctly, BI can change the way your company collects, analyzes and uses data. Business Intelligence is.

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